Magento 2.3 comes with improved tools that will fuel your store

The wait is over and so, finally it is here. Magento 2.3 , the most awaited version of the year. It is obviously better than Magento 2.2 because of the powerful and fresh features it brings to the table. It is certainly a bane for Magento developers whose tasks will definitely get easier and they will be able to build better front-end and back-end of e-commerce stores.

2018 has been a big year for Magento, our merchants, and our community. We are excited to announce the latest version of the Magento platform to help continue that success into 2019. Magento 2.3.0 is here with new tools to help merchants fuel their growth while empowering developers to deliver on client expectations faster and more easily.

Magento 2.3, comes, with improved, tools, that fuel, your store

As a result, stores would be able to deliver a higher level of services to their customers and thus see an increase in revenues and the number of returning customers. Let’s go through the features of this Magento 2.3 release and see how it would add more value to Magento stores.

Here are key features will be packing in Magento 2.3:
  • Progressive Web App (PWA)
  • GraphQL support
  • Declarative DB Schema
  • Asynchronous and Bulk Web API
  • Elasticsearch Updates (Moved to Magento Open Source)
  • PHP 7.2 Support
  • Libsodium
  • Multi Source Inventory (MSI)
  • WYSIWYG Upgrade
  • Page Builder
  • Cache-Management ACL
  • Google reCAPTCHA
  • Two Factor Authentication

Magento 2.3 Release – Features & Updates

Magento 2.3, comes, with improved, tools, that fuel, your store

First, a little about Magento 2.3 features. The new release has promised to improve Magento in multiple ways including security, scalability, and performance.

What’s new in Security?

Security has always remain the number one concern of the Magento community. With the 2.3 release, it is easy to see the emphasis the Magento development team has placed on security.

Two-Factor Authentication:

To protect against malicious users who might have obtained store accounts’ password, Magento 2.3 has implemented two-factor authentication. Think of it as an added layer of security to hack-proof your store by asking the users to prove their identity by entering a security code that’s sent to their registered phone number.

Google ReCAPTCHA

Magento 2.3, comes, with improved, tools, that fuel, your store

Magento 2.3 incorporates reCAPTCHA, a free Google service that protects your website — login, register, contact form pages, for example — from spam and abuse. Google reCAPTCHA doesn’t solely prompts shoppers to check a box to prove that they’re not a robot before they complete a task. Rather it uses advanced risk analysis techniques, evaluates a broad range of cues that distinguish humans from bots.

With a built-in mechanism for detecting malicious and SPAM-related activity, the Google reCAPTCHA tool allows merchants to keep their key web pages secure from bots and malicious users.

Cache Management ACL

Another useful improvement in Magento 2.3 is a granular cache management ACL. You can control exactly which user roles can view and delete the Magento caches.

This feature is handy when you have new team members who might need time to fully interact with the system cache. Under this circumstance, you can control what level of Cache management a given team member can perform.

What has Improved in Performance?

Magento 2.3, comes, with improved, tools, that fuel, your store

With every new release, the community expects a visible improvements in Magento performance. With this release, the dev team has not disappointed the users.

PHP 7.2 Support

Support for PHP 7.2 will be added in Magento 2.3. This allows Magento 2.3 stores to stay on top of the latest supported technologies.

PHP 7.2 will bring new development features, enhance performance and security. Especially, since PHP 7.2 ultimately removes PHP encryption module ‘mcrypt’, Magento 2.3.x will migrate from mcrypt to libsodium for password hashing.

Libsodium

Because 7.2 is dropping support for mcrypt (PHP’s go to encryption module), the libsodium module will now be used for encryption.

More Functionalities for Developers

With this 2.3 release, Magento developers could benefit from new features that saves time and simplifies project development flows.

Progressive Web Apps (PWAs) Studio:

Magento 2.3 will fully support the features of PWA (progressive web app). A PWA is actually a website that functions as a mobile app. PWA eliminates the need for developing a native mobile app. Rather, a single app functions both as a mobile app and a web app. The layout would be different as per the requirements of setting up the frontend to the screen size. It also allows caching of data so the website/app continues to function in the offline mode.

PWA Studio enables merchants to deliver better mobile experiences – indirectly boosting the store conversion rates and increasing engagement. PWA Studio now lets developers use standard themes without the need for separate customization for mobile and web.

Magento 2.3, comes, with improved, tools, that fuel, your store

PWA Studio also speeds time to market websites and lowers the total cost of ownership. Since PWA Studio is an open source framework, so developers can hope to receive regular updates, independent of the future Magento release schedule.

Magento has been forging ahead with the development of PWA Studio — a suite of tools that allow you to develop, deploy and maintain a PWA storefront on top of Magento 2. PWA is a new frontend technology which combines the advantages of native apps and websites. PWAs are usually built on a JavaScript framework like React, Vue.js or AngularJS for handling data and displaying it; and communicate with a backend via (Magento 2) REST API. This approach is also known as Headless Magento.

Once Magento PWA solution is stable, it is going to be the go-for-option for merchants over native apps. It allows to build fast and simple front-end with app-like experiences on mobile devices.

Core features of Magento’s PWA Studio include:

  • Tools to personalize content and add local preferences;
  • Build and manage all channels and experiences via one code base, one deployment and app;
  • Intuitive user experience with innovative commerce and CMS theming;
  • Modularized component architecture to help drive opportunities for extension resellers;
  • Purpose-built developer tools for fast prototyping, helpful debugging, rich feedback, and increased productivity

Please note PWA Studio requires GraphQL capabilities which is only available in Magento 2.3 releases.

GraphQL support

Introducing the new GraphQL API language is one of the biggest moves in Magento 2.3.

GraphQL is a data query language developed by Facebook and publicly released in 2015. Magento 2.3 implements GraphQL as an alternative API endpoint in addition to REST and SOAP.

GraphQL opens up data retrieval possibilities for PWAs by allowing to request exactly the data that you need and also giving the ability to join data in a single request. To put it another way, you can efficiently get smaller amounts of data and to make fewer API requests. This is an advantage over a traditional SOAP / REST request which always returns all data associated with an endpoint, and needs at least one request per resource.

So, using GraphQL allows a Magento PWA to be quick even on slow mobile network connections.

Page Builder

One major feature in Magento 2.3 release is the release of page builder in Magento’s native CMS. Page Builder adds features such as drag-and-drop interface; a different set of content types like images and videos; and a preview functionality which will allow non-technical users to manage their content on their own.

Magento 2.3, comes, with improved, tools, that fuel, your store

With this Page Builder, everyone can create a new page, edit products, and categories, and update the content quickly and easily without the help of any technical resource.

Page Builder is fully functional in Magento 2.3 and features a media gallery and widgets so that these assets can easily be integrated within your pages. Page Builder can also be used to create your own dynamic content block that can be used throughout the site, and with staging and preview functionality, content can be scheduled to go live as and when required.

The Page Builder will be a part of core code in the Magento Commerce. For Magento Open Source, there will be an option to purchase, however the price is not known yet.

Asynchronous and Bulk Web API

Asynchronous API in Magento 2.3 is an important community . It enables to process a large number of API requests asynchronously without waiting for the response from the server.

In the traditional API approach, Magento may take a while to process the response and the client will be waiting a significant amount of time for a response. And the bigger the number of changes and products are, the longer it takes.

It will no longer be in Magento 2.3. As the asynchronous API in Magento 2.3 works over message queue (previously, reserved for Magento Commerce only) that allows to execute Web API asynchronously and complete tasks in the background. It gives you the ability to make batch processing with ease which is a huge advantage for big sites with daily bulk API requests i.e. inventory import, order status updated from ERP system etc.

Multi Source Inventory (MSI)

One vital improvement introduced in Magento 2.3 (that you must know) is Multi Source Inventory (MSI).

MSI allows merchant to manage all inventory sources without any third-party extensions or platforms. This functionality enables stock management in multiple locations so that merchants can properly reflect their physical warehouses in Magento 2.3 system for fulfillment.

Magento 2.3, comes, with improved, tools, that fuel, your store

Additionally, merchants can:

  • Manage products and their quantities of multiple fulfillment sources including stores, warehouses, distribution centers or third-party drop shippers.
  • MSI allows the management and tracking of inventory for multiple sources.
  • You can now prioritize your operations and control the inventory source through automated processes and pre-defined rules that are used to fulfill orders for each source in real time.
  • Users can easily integrate third-party inventory systems easily.

MSI helps to improve checkout performance by incorporating a reservation system. Reservation refers to a mechanism that reserves some product quantity in stock instead of automatically decrementing inventory when the order is placed. This keeps inventory amount (product quantity) up-to-date without locking at the time of checkout and eliminates re-indexing and performance issues during peak order times.

Besides, it also introduces better import/export process for inventory to speed up integration with an external ERP system. “A combination of MSI and PWA POS is a powerful omnichannel combo” – we believe that.

Declarative DB Schema

Magento 2.3, comes, with improved, tools, that fuel, your store
Magento 2.3 introduces a new approach – declarative database schema, allowing developers to define database structures and changes in XML files, instead of defining with install scripts. Magento 2.3 will convert the XML schema files into SQL statements and perform them.

The new declarative schema provides a big advantage: rollback support. This means you can roll back database changes you implement on a module or functionality to a previous version. It also simplifies the Magento 2.3 installation and upgrade processes.

WYSIWYG Upgrade

The WYSIWYG editor (or TinyMCE) is upgraded from version 3 to version 4 in Magento 2.3. It brings new enhancements for a highly customizable WYSIWYG: Widgets, variables and media gallery are implemented as plugins and can be defined globally or on per shop instance.

Actually, it is a slow update of Magento, as TinyMCE is preparing for version 5.

TinyMCE 3 will be deprecated and planned for removal in Magento 2.4.

Elasticsearch

Finally, ElasticSearch will be made available to Magento Open Source users while previously reserved for Magento Commerce only. This gives merchants the opportunity to integrate a powerful search capabilities in their shops, including faceted search — filtering by attributes.

Elasticsearch may become a default search engine in the future. For now, Magento 2.3 will support the latest Elasticsearch v5.

Magento 2.3 vs Magento 2.2

FEATURES                                                               MAGENTO 2.3 MAGENTO 2.2
Progressive Web App (PWA) YES NO
GraphQL language YES NO
DB Schema YES YES
Asynchronous and Bulk Web API YES NO
Elasticsearch Updates (Magento 2.3 Open Source) YES NO
PHP 7.2 YES YES
Libsodium YES YES
Multi Source Inventory (MSI) YES NO
WYSIWYG TinyMCE v4 YES YES
 Page Builder integration YES NO
 Cache-Management ACL YES YES
Google reCAPTCHA YES YES
 Two Factor Authentication YES YES
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Ecommerce Site UX Problems That Are Killing Your Conversions

Why do you think Google gives better rankings to websites that have good structure and fast speed, and which are user-friendly? They know that these components affect UX or user experience, which is vital to help websites succeed. That’s also the reason why Google and other companies, like Amazon, invest in building expensive algorithms. They offer higher personalization and insights to deliver a better user experience.

Good UX can help you increase sales and keep customers coming back for more, but, if user experience is so important, how come so many businesses get it wrong? I find that many eCommerce merchants place too much value on how a website looks, visually, and forget to think about the psychology behind the design.

Look beyond just making your website pretty and really think about how the user would interact with your site. Keeping the user’s intention in mind will make it easier to map out the conversion funnel and lead to a better user experience and record sales. Learn from these mistakes to become an eCommerce expert and increase conversions.

Your website can be a powerful one-stop-shop for all parts of the funnel—it’s a place for shoppers to learn about your brand, become more invested in your story, and eventually (hopefully) buy a product.

But even if your brand content is powerful and your web pages are beautiful, you could be losing out on sales due to simple UX problems.

Customers usually like to take their time and explore their options. But no matter how long it takes for them to look around, once they’ve set their minds on something, they expect the purchasing process to be quick and easy.

This experience not only covers physical stores, but online shops as well. Much like how a brick-and-mortar store is laid out in a way that adapts the process of purchasing, a website should also be designed with the customer or user in mind.

User experience (UX) is defined as the user’s interaction with the business and its services and products through the website, app, blog, or user interface (UI). A user survey by eConsultancy reported that 95% of respondents believe that good UX is essential. For businesses, it will not only streamline the buying process, as it also helps in conversion, which also means an increase in revenue.

Ecommerce Site | UX Problems | Killing Your | Conversions

An optimized blog or website is essential to UX, with 70% of consumers saying that they learn more about the company through these web pages instead of ads. This also makes UX a key brand differentiator that would likely overtake price and product by 2020, especially since 84% of companies are expected to increase their focus on UX metrics.

Embracing the need for good UX means focusing on its six pillars:

  1. Contextuality: ensuring that users are aware of where they are on the journey.
  2. Being Human: being approachable, trustworthy, and transparent; using human interactions over machine-like interactions.
  3. Findability: providing wayfinding signs to users.
  4. Easy: being consistent and precise with visuals and message to make navigation effortless.
  5. Simplicity: using messages that are intelligible by avoiding distractions, jargon, and long loading times.
  6. Delight: design a delightful experience and create an AHA moment that makes us fall in love with a product.

Before Improving Your UX

Ecommerce Site | UX Problems | Killing Your | Conversions

Before thinking about your website’s user experience, it’s important to understand your target market. It will help you put yourself in your buyer’s shoes and visualize how they would interact with your site.

Think about different case scenarios and how your website would help the buyer in each situation. For example, if you’re selling products for women but want to appeal to men that buy gifts for them, you may want to add a link on your navigation for “perfect gifts.” This will save men the guesswork and help them have a better user experience than scrolling through hundreds of products they don’t even understand.

User experience is not only about the design but everything involved in improving the user’s experience: the site’s structure, content, navigation, and more.

Prior to making any changes, you’ll want to benchmark your current site’s performance and sales. To do this, you’ll need to install tracking software such as Google Analytics. We’ll talk more about tracking, monitoring, and optimization in the last part of this article.

But apart from knowing what’s right, in order to optimize your website’s UX design, you’ll need to be aware of what NOT to do.

10 Most Common UX Problems Killing Your Conversions:-

1. An Unresponsive Ecommerce Site Design

First off, if your site isn’t mobile-responsive, it’s time to fix that. Leaving Mobile out of the Mix.

There is no doubt that most people are consuming content through mobile devices, with 52% of customers saying that a bad mobile experience would make them less likely to do business with a company.

Make sure that your site is relevant across the board—be it desktop, laptop, phone, or tablet. First, optimize the UX for each specific device, as the design will not translate the same for all devices. This means also checking the readability of the text on different gadgets in different conditions. Then, conduct tests and quality assurance for each to see if all the elements are working.

For mobile, it may be better to require fewer taps on a single screen to effectively convert.

Ecommerce Site | UX Problems | Killing Your | Conversions

With a continuous increase of buyers shopping online with mobile devices, mobile optimization has become more important than ever. Whether you decide to go for a completely different mobile design or just optimize your current one, it’s important to test your user experience on different sizes of mobile phones and tablets.

People buy differently on desktops than on mobile devices. The small screens make space limited for content, images, and buttons. Poor mobile designs often contain elements that are too small and tough to click or elements that are too big and make it impossible to navigate through the site. In any case, an eCommerce site that is not mobile friendly makes for a bad user experience and a decrease in conversions.

Start by checking your product images. Do they look crisp and neat on a mobile device? Make sure they don’t look stretched out or distorted. Also, consider your buttons. Make sure they are easily tapped and visible across different screen sizes. Buttons should stand out from the rest of the page with a contrasting color and bigger size.

It’s also very important to check your forms and checkout process. Make sure you can easily fill out the form from a mobile device and keep the number of fields to a minimum. Having a guest checkout option is ideal to improve the user experience.

2. No Clear Message

Ecommerce Site | UX Problems | Killing Your | Conversions

Landing on a website with no clear message feels a lot like being lost in a place one has never been before. You don’t know where to go or what to do; you have no direction.

When visitors land on your site, they have to clearly know what products you are offering and feel identified with your brand. Otherwise, they can feel lost and end up visiting your competitor. With so many options available, why would someone make the effort to try to figure out a website that is unfriendly? It is easier to just exit out and go someplace else.

Another main message businesses fail to deliver is a clear value proposition. This message is what sets you apart from the competition and is your promise to deliver value to the customer. If you can’t give potential buyers a good reason to buy your products, how are they supposed to come up with one?

The ideal value proposition should answer questions like “How is your product going to help me”? and “Why should I buy from your store instead of another one”? It should be clear and easy to understand. Avoid over-complicated words that confuse the reader and focus on one of the four main types of consumer benefits: quality, affordability, luxury, or must-have. By focusing on one main category, you will avoid trying to be everything to everyone, which, at the end, doesn’t make you appealing to anyone.

3. Overly Complex Menus / Neglecting your Navigation

Ecommerce Site | UX Problems | Killing Your | Conversions

No doubt, users will get wedged in the navigation route of your website, if it is not properly designed. If this number rises, then it’s time to sound the alarm signal. It’s the business objective to create a simple, hassle-free website design that the visitors can exploit to carry out their functions. A UX designer plays a crucial task here, as he is the only one who can analyze the user interaction with your website. Software technology has advanced a lot nowadays and it got the furthermost assets of all businesses when client engagement is concerned. Adding up an interactive online assistance to your site can critically enhance your site’s user experience and amplify your conversion rates.

Navigation is everything. If your customers can’t figure out how to go through your site, your beautiful product photos and lightning fast site don’t count for anything.

Ecommerce Site | UX Problems | Killing Your | Conversions

Here are a few things you can do when optimizing your ecommerce site’s navigation:

1. Make your internal search bar prominent

2. Make sure your menus are logical

3. Use product categories

4. Offer your customer the chance to filter your products

5. Use Breadcrumbs:  Breadcrumbs show the overall path from home > category > subcategory > product page. Just like Hansel and Gretel, leave breadcrumbs so your customer can find their way back through their navigation.

4. Slow Site Speed

Ecommerce Site | UX Problems | Killing Your | Conversions

Today’s shoppers are much too impatient to wait around for a slow-loading ecommerce site.

Have you ever gone to a site that had a gorgeous design but ultimately was unusable?

Speed is everything today, and having a site that is beautifully designed but never loads means that no one is ever going to see your site, much less purchase from it.

We live in a world where everyone demands the best to be delivered as fast as possible. People don’t want to wait for taxis; they order Ubers. They don’t want to wait in line, so they use an app to get groceries delivered. The eCommerce demands are no different. Visitors expect your website to have top mobile speed and desktop speed; otherwise, they will go to your competition.

Yet, how fast is your website supposed to load? According to Radware, “3 seconds is all it takes for a customer to abandon a page if it does not load quickly enough.”

Website speed is so important for the user experience that Google penalizes websites that are not up to par. It will lower your quality score in pay per click ads—making you pay higher prices for ads—and it will also affect your organic ranking.

One of the tools you can use to evaluate your website’s speed is the PageSpeed Tool by Google. Enter any URL and find out the website’s speed. You can even test your competitor’s sites. This tool will also provide suggestions to improve performance.

Some of the main causes of low speed are images. According to Radware, “images account for 50% to 60% of your web pages’ total weight.” Thus, if your images are not optimized, your pages will take longer to load. To fix this,

5. Having a Complicated Checkout Option

Ecommerce Site | UX Problems | Killing Your | Conversions

Have you ever shopped on an ecommerce site only to find the most complicated checkout system ever? It’s a pain.

The entire theme of UX optimization is removing friction between the time the customer lands on your page and when they hit the “purchase now” button. You want to remove as many obstacles as possible.

The checkout option can be considered as one of the most essential elements of your web design, as this is the end place where all of your clientele will ultimately reach. In this view, you have to make sure that it is designed suitably and it is not perplexing for the customer.

It is always suggested that the checkout process should be linear, pointing the consumer accurately, letting the proper information to complete the order. Moreover, the form fields necessitate having the descriptive tags attached to them and it is significant to emphasize and improve the responsive fields with reliable logos. These will craft the user to experience home shopping with you.

6. Too much content

Nowadays, potential customers are becoming more visual, meaning they prefer content like videos and photos on their UI. Text should still be present, of course, but it tends to be glossed over when it’s too long or is irrelevant. Make sure not to overwhelm users with useless content.

7. Not Having Enough Products or Guidance on the Homepage

Your homepage is your chance to convince visitors to keep browsing and eventually buy. If it looks empty or the user doesn’t find an item they like, chances are, they won’t care to browse around.

Your homepage is like a front store display. You want to showcase your best products to attract as many visitors to come in as possible. The difference is that, with eCommerce stores, you have much more real estate to work with. A front store display can maybe display a handful of products, but your homepage can be divided into sections and provide a taste of your whole collection.

It’s a good idea to showcase your latest designs. There are always people looking for the latest designs or trends. Displaying best sellers also helps. It allows you to show that other people are liking your products, which helps with social proof. In addition, you can advertise seasonal products and sales.

8. No proper handling of Out-Of-Stock Product

Never allow your out-of-stock products visible on your UX. Keep in mind; the goal is to build user assurance with every click. Not having the product what they like obviously is going to be a confidence killer. If you are thinking on getting additional stock, you can have a flipside in stock announcement app on your business product page.

9. Not Offering Recommendations

Ecommerce Site | UX Problems | Killing Your | Conversions

Part of helping visitors make a purchase on your site is giving them recommendations. As a sales associate would help a visitor in a store, your product recommendations will help your visitors find their ideal products. With more help, your visitors will be able to have a better experience on your site.

Amazon implemented recommendations early and, in 2006, gave a statement that 35% of their total revenue was coming from purchases of products that customers found through recommendations.

In addition to helping visitors find what they are looking for, recommendations can also help visitors find new product ideas. You can find this on Amazon, where they have a recommendation called “Customers who bought this item also bought.”

I got the recommendation above by browsing for sneakers, which makes socks a good recommendation.

Ecommerce Site | UX Problems | Killing Your | Conversions

Recommendations can also help you increase conversions by providing social proof. Use “best seller” recommendations to show your top products. Everyone is interested in knowing what others are purchasing. This can be especially useful when looking for gifts—choosing “best sellers” provides a sense that you’re choosing the best the store has to offer, which can provide a sense of relief when choosing a gift.

Another good place to add recommendations is your cart. Use this opportunity to recommend products that complement the products in the cart. For example, show a cellphone charger to someone who is buying a cell phone case. Implementing these recommendations might be as easy as installing a plug-in. Check your eCommerce platform for “recommendation plugins” to see what’s available.

10. No testing and feedback

Ecommerce Site | UX Problems | Killing Your | Conversions

As mentioned before, testing should always be done as early as possible in the design process. Testing and feedback allow you to see if your optimization efforts are successful, so you won’t waste resources on things that don’t push the needle.

A/B testing is a great way to expose your UX design to the real world. It will help you isolate individual changes to your website that drive conversion rates, so you can further optimize them. Just make sure that you’re only testing one variable at a time for the most accurate results.

 

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How Much Does a Magento Website Cost

You may have possibly landed here as you are in the process of developing a Magento eCommerce website. Are you ready with your site plan? Or looking to devise and implement your idea in a more modern way?

With over 240,000 worldwide users, Magento has exploded in popularity in the eCommerce industry. And there’s no doubt that it’s because of its rich features and extensive customization options.

Often, the real concern lies in our customer’s budget for the whole Magento project. While we love talking about our friendly project managers and our fantastic Magento designs, sometimes our customers just want to know one thing: What’s the price?

Thus, to help you better, here are some insights into Magento pricing and service.

What does, a Magento, e-commerce, Website, cost?

Why Magento?

Magento is the worldwide leader in digital commerce innovation.

Not just a promotional one-liner, but the leading eCommerce brands on the planet advocate why most online businesses rely on Magento – Rosetta Stone, Daddies, Mothercare, Alex and Ani, HallHuber, Bvlgari, Nike, Easton, Liverpool FC, Rebecca Minkoff, Pepe Jeans, Zoetis, Olympus, Nicole Miller, Kurt Geiger and so on. The list is endless.

Technically, Magento offers everything an eCommerce site demands to display an infinite catalog of variable products, an easy and simple checkout, smooth navigation, quick page loading and what not. From user dashboards to inventory management to a personalized CMS to advanced shipping to a cutting-edge product bundling, your website is a complete package when built on Magento platform.

Alongside, Magento’s extensible API makes it easy to integrate third-party apps and to customize your eCommerce store as per the products and services you offer. It is inherently fast in loading website pages, retrieving data from large databases, processing queries providing an exceptionally effortless user experience.

Open-source and SEO-friendly, this eCommerce platform allows you to run multiple websites on the same common backend system and control all of them via a single unified admin panel.

Since now you better know the undisputed benefits of using Magento, let’s us further know how the costing varies with your website requirements.

Magento Community

Magento Community is the most popular version of Magento. It is open source and free to download. To set up a store merchants need to contract a Magento developing company or a single developer. Businesses using Magento CE to run their stores don’t have access to technical support for this software. Answers to many technical questions are available on the Magento user forum.

Provided that you have found a Magento developer or a Magento agency, there are endless possibilities of customizing the store with additional features and functionality by installing extensions from the Magento Connect marketplace or other third party companies who specialize in Magento Extension development.

How much does it actually Cost?

What does, a Magento, e-commerce, Website, cost?

It is to be noted that before the development process, clients do buy a Magento theme for their website, which includes an additional investment apart from the development cost a company estimates. There are a lot of online vendors that sell innovative and modern Magento themes.

A Magento e-commerce website development company encompasses the cost of workforce manpower of Developer, Designer, Project Manager, Quality Analyst and other overhead expenses of important tools, electricity and maintenance costs.

The Million Dollar Question – How Much Will A Magento Website Cost Me?

We’ve found the most frequent question from our customers is the cost or pricing strategies for building a Magento website. There are numerous factors that determine the cost. One of the many factors is your business size. Depending on your business need, you could choose basic Magento, Community edition or an Enterprise edition.

Here’s the pricing for the three Magento services.

What does, a Magento, e-commerce, Website, cost?

1. Basic Magento Website Cost: $20,000- $40,000

This option is for companies who are moving from a hosted platform or starting up from scratch. If you’re someone who’s looking to build a generic Magento website, then you should go for the basic Magento. Individuals and small businesses prefer basic Magento because it gets them up and running fairly quick. The cost for a basic Magento website starts at $20,000. This could go up to $40,000. There are two ways that you can get a basic Magento website started. The first is by choosing a prebuilt theme, which is cheaper but some time limiting as to how much customization can be done on the theme. We will not get into details here because this can be its own article. The second option is converting a PSD design into a Magento store which doesn’t limit you on how your website should look and functionality wise. Nonetheless, both options require a good deal of time to set up, configure, customize and test. Hence the above cost. Because it’s a basic site, you’ll be limited to the following:

  • Under 6000 SKU’s
  • Install the Latest Community Magento Edition
  • Integrate/Install a chosen Theme into the latest stable version of Magento
  • Simple Design Implementation
  • Set up Transactional Emails with Logo
  •  Inventory System or POS Integration
  •  Integrate Payment Processor such as Authorize.net and alternative payment methods from PayPal, Amazon, Google etc.
  • SSL Set Up
  •  Product and Category Setup and Configuration
  • No Integration with Back Office Systems
  •  Testing
  • Basic Shipping & Tax Configuration Set Up
  • Internal quality assurance (QA) to ensure cross-browser compatibility and functioning of all features

2. Custom Magento Website Price: $40,000 to $100,000

If you’re an established retailer looking to upgrade or migrate from another eCommerce platform, then you want a Magento custom website. It provides a complete solution to online selling and with a business continuity plan in place for growth. The cost ranges from $40,000 to $100,000. Here, you enjoy extra benefits like,

  •  More than 6000 SKU’s
  • SEO Advanced Package
  • SEO Starter Package
  • Inventory System or POS Integration
  •  Multilingual Store Front
  •  Advanced 301 Redirects
  •  Custom Home Page Design, Check Out Page, Product Landing Page Etc
  •  Custom Banner/Graphics
  •  Different Pricing for Wholesale, Partners, and Retail Customers
  •  One Page Checkout
  •  Address Validation at Checkout
  •  Advanced Reviews
  •  Auto-Complete Search
  •  Gift Registry
  •  WordPress Blog Integration
  • Social Media Sharing Option
  • Facebook Login
  •  Connection With Back office Accounting Systems, Sales Force, Rewards Program, and Other Affiliate Marketing Systems
  • Testing/ QA
  •  Code Documentation
  •  Warranty and Support
  •  Data Migration
  •  Advanced Shipping Configuration
  • Extensions

What does, a Magento, e-commerce, Website, cost?

3. Magento Enterprise Website Price: $100,000-$250,000 and Up

Along with all the features included above in the Custom Magento website cost, Magento EE comes with the following additional features. Magento Enterprise edition is for large businesses, allowing them to utilize the complete Magento features. Moving to Magento Enterprise will cost you $100,000-$250,000 and UpThe best part is you can sit back and relax while Magento takes care of your eCommerce sales. From order to shipping, Magento Enterprise has all the bells and whistles that you’ll ever need. Some of the additional benefits include:

  • Built-In Modules
  • Mobile Friendly
  • Multiple Stores
  • Full Page Caching
  • Free Professional Customer Support
  • A large Amount Of SKU’s
  • Hosted By Magento
  • Search Engine Optimization
  • Customer Segmentation
  • Targeted Promotions & Merchandising
  • Custom Coupons
  • Integration With Shipping Providers
  • Social Media Integration
  • Training And Much More

Magento Development Hourly Rates:

The hourly rates for Magento development vary from the experience level of the developer. However, on an average, a quality Magento developer will cost between $50 to $250 per hour.

What Are Some Of The Other Important Elements That Can Affect The Pricing?

It’s good to know some of the important elements which can turn your budget topsy-turvy for implementing Magento. Here are a few that could throw a wrench into your digital plans:

  • Magento Version
  • Server Cost
  • Designing and Development Cost
  • Extensions
  • Magento Theme
  • Support

Here is a fact to check on Magento pricing:

What does, a Magento, e-commerce, Website, cost?

1) Designing, building and configuring a Magento website requires time and advanced PHP development knowledge. If somebody tells you they can do it in a week, it probably won’t happen.

2) These numbers refer to what the industry prices for a Magento website run on average. Take in to consideration that proper web design companies have overhead and full-time intelligent people with salaries who will work on your project.

3) If the price of a Magento website sounds too good to be true, it probably is. Remember the saying “You get what you pay for”.

4) A college student or just a PHP developer alone can not build a Magento website. Such a project requires multiple people with different technical skills such as SEO, Analytics Expert, Web Design, Graphic Artist, Front and Back End Development.

5) Offshore developers can certainly create your website for much cheaper. When will the website be completed and will it be completed as promised is a matter of hit or miss.

6) Come up with a budget and a project scope or RFP before requesting a quote. Submit it to multiple companies and then compare apples-to-apples.

7) Building a Magento website and thinking that it will magically layout golden eggs is not a norm. As in the real world, selling on the web is very competitive. You need to constantly update and put a tremendous amount of work on the website in order to get a return on your investment.

8) You need a serious company that will stand behind what they do and become your long-term partner.

9) Hourly rate for Magento development can range from $50 – $250.

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Magento Conversion Rate Optimization Strategies

It’s great to have a good conversion rate over the hard work behind the business. Especially when it comes to the eCommerce, it all depends on the website technical factors as well as the witty marketing strategies.

No matter how nicely your Magento store is developed, how good your product is and how wisely you have implemented your communication channels and SEO, if you don’t have a CRO (conversion rate optimization) strategy in place, your conversions will stagnate or, even worse, begin to decrease.

Conversions are what every Magento merchant is after – it’s turning visitors into customers, and thus increasing sales and revenue. Obviously, it is imperative that you do what you can to keep the conversion rate high and growing. The good news is that it’s not necessary to develop a complicated and time-consuming strategy – a few quick fixes can get your conversion rates on the right path very quickly.

Magento, Conversion Rate, Optimization, Strategies

If you are an online merchant or aspiring to be one, the obvious first step you need to take is to decide on what eCommerce platform you are going to use. If you are one of the many who has chosen to use Magento for that purpose, then it’s time to think about how to get the most out of your store.

While having a competitive, high-quality product is essential, making sure the product is well-marketed is perhaps even more important. Conversion Rate Optimization (CRO) is the process that helps you to convert site visitors into customers. Naturally, you want your conversion rates to be as high as possible, simply because you want to, well, sell more. Many Magento users concern about how to increase the conversion rate in their Magento stores to get more benefits. In this post, we will share you some simple tips that help you raise the conversion rate in your online stores.

What is CRO?

As the name suggests, the conversion rate is directly related to the users approaching the eCommerce site/store and deriving a fair ratio of how many of them are getting converted to the buyers. It is the clear ratio of how many visitors your website gains in accordance with the purchase they make.

Magento, Conversion Rate, Optimization, Strategies

Improving conversion rates means approaching for the right strategies for optimization. Some right paths leading to a great exposure to successful business. The process of improving on conversion rates is called as Conversion Rate Optimization. It contains what should be avoided as digital marketing plans and what should be included in the Magento headed website?

For best optimizing the conversion rates, you need to be way specific and stick to your business goals. Just copying the competitor’s actions would not earn a good conversion rate but you need think uniquely and according to the business profile and eCommerce platform you’ve chosen.

“CRO is to improve the effectiveness of your site to boost sales with the same amount of traffic you’re currently receiving.” – Neil Patel

Quick CRO strategies

You can leverage the features included in Magento is affordable and fast. Magento contains 2 factors proven to increase conversion like:

  • Elasticsearch (Enterprise Edition only)

Your customer can save their time by cutting edge Elasticsearch technology powering your site search when looking for what they want. In addition, you can increase the experience by setting weighted attribute values, stop words and searching synonym.

  • PayPal in-context checkout and saved credit cards

Magento 2 checkout, support for product videos and varnish caching are also arranged. So, with these issues, the conversion in your store can be improved.

Besides, there are two other features which sometimes have good effects for the conversion rate in your store such as Visual Merchandiser and Customer Segmentation.

Magento, Conversion Rate, Optimization, Strategies

CRO Toolbox

The most important CRO tool in your Magento store may be Google Analytics. There are some main metrics to review like:

  • Conversion rate: see your position and then find the way to improve your position
  • Exit rate: it might be an indicator of poor content, speed, or more relevant
  • Average session duration and average page depth

Two metrics above effect directly to the conversion rate. The more improvement they have, the higher conversion you can own.

There are some options for conversion rate optimization tools which you can choose based on your budget such as Inspectlet (free basic plan), MageMail (only pay for conversions), Google PageSpeed Insight (free), AddShoopers (quite expensive), Google Content Experiments (free).

Well, here are the proven strategies that you can apply over customizing the marketing strategies for your Magento platform as well optimize them for a better rate of conversions.

1. Search Optimization

No matter how great your navigation menus are, customers who know what they want will always go for the site search bar. Having an intuitive, predictive and personalized site search is key to get customers to the products they want, leading to increased items in the shopping cart.

Practically, we know Magento has a comparatively poor search engine as a built-in feature. Therefore, we need to introduce 3rd party search engine to bring desired search feature. Fortunately, the Enterprise Edition of Magento 2 has Elastic Search to address advanced needs. It let you set weighted attributes values, stop words, and search synonyms.

Today faceted search with customized filters are popular. Suggested search and auto-completion are common expectations in advanced search engines. Therefore, think about it and design search as per the nature of your Magento e-commerce.

When dealing with the eCommerce, it is much needed to optimize each of the pages having the product descriptions and making them optimized as per the google as well as the customer base. Optimizing the search means performing a predictive control over the customer base.

A predictive and personalized site search is the essential thing for getting the customer’s choice and their choice of market. Also, it tells more about keeping things pretty available on the shopping website. Because it happens when the customer’s choices and shopping website creates a mismatch and don’t achieve the right perspectives of buyer-seller goals.

2. UX Friendly Product Page 

Magento, Conversion Rate, Optimization, Strategies

Generally, the majority of e-commerce store owners and developers are focusing on the home page, and some selected landing pages. It hardly contributes to the conversion rate improvement because shoppers are coming to your Magento site to find their desired products and related info. Therefore, you must define a refined product page development & optimization strategies to boost user experience as a whole so shoppers can be convinced to buy the product and buy more.

Enhancing the UX of the product pages and the entire Magento site demands to allure yet optimized product images taken from the various angels, so consumers love to see it carefully and tempting to know about it with details. So you need to focus on the content, which must be informative, comprehensive and focused on conveying desired messages regarding the products and services you offer along with it.

Some additional features on product pages such as zooming capability improve product browsing. Social media integration can enhance the social experiences and bring more social favors. Magento has many built-in features as well as a number of extensions available to optimize your product and category pages in innovative ways.

3. Polishing Magento Magics

It is also important to have enough sound knowledge of Magento tools and its plugins. Because we can not go to the platform where we don’t know the deep down secrets of it. Analyzing the code, site speed along with the custom URL structure and meta descriptions matters the most when it comes to standing in cutting-edge competitions of eCommerce.

4. Email Personalization

Magento, Conversion Rate, Optimization, Strategies

The personalization lets people recognize their value and credit. Sources state that around 70 percent of abundance remains for the online shopping cart. Using the effective email marketing strategies, we can, of course, improve the conversion rates. The email sales funnels are made to be delivered to the potential customers and tailored to their need. The email personalization can be done with the help of marketing professionals and aim to the customers returning to the carts & making a complete checkout process.

5. Check Out Optimization

Magento, Conversion Rate, Optimization, Strategies

Magento has robust checkout features, but some stores exceeding during implementation and introduce several roadblocks. For instance, denying guest checkout by making sign up process compulsory.

Moreover, they require personal or professional info beyond the basics by introducing several fields of texts to fill up. Unfortunately, mobile devices are not typing friendly and filling up additional info like shipping addresses, permanent addresses, temporary addresses, and so on are proving daunting experiences for mobile devices users.

Thus, it is mandatory to define one page or some short & sweet checkout process strategy for your Magento stores.

This is the final phase where customers may change their mind about making a purchase. Either they can postpone, initiate a cancellation or maybe a change of the product. So in this phase, holding the customers with the intense desire to purchase that particular product is important. Analyzing the entire check out process including the number of steps, login accounts, and payment systems gives an enhanced idea of how the user performs their shopping activities at a time.

It can also be varied user to user and time to time. It happens when sometimes a user just want is to see the products, its pricing, and comparison between the retail store and online eCommerce stores. The CRO strategies and professional experts make these processes simple yet efficient as far as profit is concerned.

6. Advanced Strategies for Order & Shipping Management

Magento, Conversion Rate, Optimization, Strategies

Real-time updates of the orders and successful on-time product delivery make e-commerce customers satisfied as well as encourage them to speak some cloying words regarding your business on the social networking sites. Thus, it makes your Magento e-commerce business viral.

Today we have real-time tracking tools and technologies available and several postal or courier services working at global level offers integration of their APIs to show data as well as Maps to track an order with them. Similarly, shipping calculators ease the life of shoppers in your Magento store so take advantage of it and let them compute the actual cost of the products when those are reaching their doorsteps.

Many Magento plugins enable store owners to offer free of charge shipping up to some defined quantity of product purchase or the costs of aggregated products to increase AOV and conversion at the end.

7. Include Secure Payment Methods

Magento, Conversion Rate, Optimization, Strategies

Money transactions in a secure way and with favorite payment gateway are prime factors to enhance your conversion on Magento store. Of course, today the latest versions of Magento like M2x have built-in PayPal payment gateway integrated with the latest features.

However, defining payment method strategies in favor of regionally popular payment gateways for your target audience may prove beneficial in the long run. Therefore, assure support for multilingual and multi-currency features of Magento in your payment gateway integration as the best strategy.

8. Test Everything

Magento, Conversion Rate, Optimization, Strategies

It is true that strategies are plenty and very few of them are practically applicable or efficient for your e-commerce stores. Therefore, test your implementations of any strategy before finalizing it. Of course, Google Analytics and other e-commerce analytics tools are great to observe the traffic, the results of your actions, and running A/B tests or other tests on your conversion optimization strategies.

It is crucial for any Magento e-commerce storefront to increase the conversion rate since high conversion rate is laying the foundation of high sales volume and your revenues.

There are tons of conversion rate optimization strategies propagated on the web and in the market, but selecting the most appropriate strategies for your Magento store in your bespoke contexts is demanding helping hands of Magento experts with experiences.

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Top 12 E-Commerce Sites With Excellent UX-Design

There are plenty of inspirational E-commerce Sites and these 12 were chosen for their clean design, great UX-Design or creative products. It’s a great time to be a consumer. With so many buying options, retailers have to work harder than ever to give people good value and even better service.

The basic idea is this: UX design is all about getting inside the head of your visitor. It’s about creating a simple, seamless, and enjoyable experience for your users. The idea is to deliver information quickly and even make them smile.

Best, E-Commerce Sites, With Excellent, UX-Design

Good UX design sparks dopamine and happiness in your visitors. And that makes them more likely to trust you. Crucially, it makes them more likely to buy from you.

UX design article, let’s take a look at how it works in action. Specifically, we’re looking at the UX design of e commerce websites.

Best, E-Commerce Sites, With Excellent, UX-Design

For retailers, however, the challenge lies in giving potential buyers the best possible user experience (UX) to ensure they make it all the way to the checkout.

I’ve taken a look at some successful ecommerce sites to see what they’re doing well from a UX point of view.

How do these websites use clever UX design tricks to encourage their visitors to buy?

1.The Whisky Exchange

 Best, E-Commerce Sites, With Excellent, UX-Design

This site can do no wrong in my eyes because whisky makes my mouth do a massive party. But the site happens to have a lot of great UX design elements, too.

I particularly like the taste guide it has on the individual product pages, telling the buyer everything from sweetness levels to flavour notes.

2. Apple

Apple may be an obvious choice for site design and UX, but I particularly like the 360 view option on its products.

You’d expect a company that puts design and innovation at its heart to excel at UX design, and they do. Check out their product pages for a start.

Best, E-Commerce Sites, With Excellent, UX-Design

Unlike some other sites there’s no need to drag the image around. All you have to do is hit play and watch it go.

Effectively this is the same as providing multiple stills from different angles, but presented in a way that makes it easier for the consumer.

They use parallax scrolling to make the images dynamic, drawing the user in, and eliminating any exit points. You’re immersed in the world of Apple.

Clever animations show you exactly how the products work, like the new 3D touch. Scrolling galleries invite you to interact and explore, and clever copy tells you exactly how the new iPhone will improve your life (rather than a long spec list of features).

Their navigation is simple and clean, and I love their use of images to further differentiate the options (we scan the web, so words have a habit of blending into each other)

During the checkout process, they give you the option to chat to a specialist while buying. It’s a simple but useful trick. It gives newbies some help over the line, but doesn’t impede confident buyers from getting their credit card out.

3. Asos

I use the example of Asos a lot, but there’s a good reason for that. Their UX design is brilliant.

It all starts with a knock-out value proposition. Great image, simple explainer, the ‘free delivery’ guarantee, and the obvious calls to action directing you to the men’s or women’s section.

Best, E-Commerce Sites, With Excellent, UX-Design

One of their standout UX features is the video catwalk, so visitors can actually see what an outfit looks like. It gives customers the best possible view of the items, and gives them confidence to buy.

Buying jeans that fit properly can be a nightmare, particularly online when you can’t try them on.

Asos has got around this in its jeans section, providing really clear images of the different types of jeans and how they look. There’s even a video explanation from an Asos stylist.

Best, E-Commerce Sites, With Excellent, UX-Design

This type of detailed information makes the buying decision much easier for the consumer, so they are likely to feel more confident completing their purchase.

They also have an excellent new feature called ‘quick view’. On their product page, you hit ‘quick view’ and a small pop-up appears with extra images and all the info you need. It saves the customer clicking back and forth to different pages. Simple, intuitive design.

4. Bellroy

Better yet, I’ve included Bellroy for its use of video on its homepage. In each group of images there is a short video explaining all the features of the product, showing customers all the unique features.

Best, E-Commerce Sites, With Excellent, UX-Design

Apart from the videos themselves being really nicely put together, this type of content appeals to certain people and lets consumers see the product in a different light and ultimately makes the purchasing decision easier.

Another feature I like is the navigation bar at the top of the product pages. You can choose between general lifestyle categories such as ‘every day’ or ‘for travel’ to get product types.

This is helpful for customers because they can very quickly get to what they want without having to know much about Bellroy’s products beforehand.

4. Graze

An image that tells you everything you need to know. Wording and design with a personality. An immediate discount for new users, and a big, bold call-to-action.

This is a simple masterclass in UX design.

Best, E-Commerce Sites, With Excellent, UX-Design

There are plenty of positives here. The page is sleek and visually pleasing, with nice product imagery. But more importantly there is a really simple explanation of what the company does.

One of my biggest pet hates on any website is when it’s not immediately clear what the point of it is, and Graze definitely doesn’t fit into this category.

Another fantastic piece of UX on the Graze website is when it comes to choosing your product.

It could not be simpler: three options, with a brief explanation under each one, along with some nice imagery. If there are too many options the customer could get confused or frustrated and end up looking elsewhere.

5. Amazon

Amazon is the biggest e-commerce website in the world, and quite frankly one of the best. You could pick any one of their features as an example of UX design.

Best, E-Commerce Sites, With Excellent, UX-Design

There are a hundred tips you could take from Amazon’s website, but one thing I really like is the way it sorts its reviews.

The reviews themselves are rated as being helpful or unhelpful, and then ranked in order of helpfulness.

This is useful to customers because it filters out the useless information and lets them see the most relevant and helpful reviews immediately, with no effort required.

From their clever bundles to their customer recommendations, they anticipate their users’ needs and deliver. However, it’s their one-click order system that we’re highlighting today. Once you’ve input your payment and shipping details you can make purchases with a single click of your mouse.

Best, E-Commerce Sites, With Excellent, UX-Design

It’s still the best example of check-out efficiency on the web. At the core of e commerce UX design is the cart and check-out process. The smoother the better. And it doesn’t get smoother than one-click ordering!

6. Farmdrop

Farmdrop’s homepage uses eye-catching imagery and simple copy that immediately tells you what the site is for.

There are only two options for the user at this stage: explore the shop or find out more. This provides the customer with a straightforward journey and guides them towards the purchasing stage.

Best, E-Commerce Sites, With Excellent, UX-Design

When you click on the ‘find out more’ button the page scrolls down to a nicely illustrated explanation of what Farmdrop actually does. Again, there are two options: go to the shop or find out more.

Farmdrop’s approach is very clever here. Some people just want to get in and buy something, whereas some people appreciate details.

They’re ‘sick and tired of seeing food sourced from miles away’. That’s something that most customers can get on board with. Before they try to sell you anything, they connect with you, and give you a reason to buy.

7. Zara

Best, E-Commerce Sites, With Excellent, UX-Design

Zara’s website is a masterclass in simplicity. Clean, intuitive and limited. It’s an ode to Hick’s law: a design principle that limits navigation choice and gives the user clear but restricted options.

The idea is that too many options will overwhelm your visitor. By offering fewer choices, they feel more confident. We’ll look at more excellent navigation throughout this post, but Zara’s is one of the best.

8. Hardgraft

Best, E-Commerce Sites, With Excellent, UX-Design

I’ve chosen this for the product selection page. It’s completely image-based in a simple grid format.

For a fashion and lifestyle brand this is perfect, because the way the products look is the customer’s main concern. The grid format also makes it ridiculously easy to navigate through the products.

9. Abof

Abof (All About Fashion) uses a devlishly clever UX trick on their website. Hit up the homepage, and it doesn’t look like a traditional e commerce site. Instead, it looks more like a blog. It’s full of juicy content that inspires its audience.

Best, E-Commerce Sites, With Excellent, UX-Design

Within their stories and articles, they then highlight the clothes in a prominent section called ‘Shop the story’. In our previous UX article, we talked about the importance of creating a relationship with your audience. Abof does this perfectly with relatable stories and content.

Only once the customer is inspired do they try to sell something.

On their product page, they have useful ‘style tips’ notes, which are perfect examples of ‘micro-interactions’ – small nuggets that reach out and engage your audience.

Best, E-Commerce Sites, With Excellent, UX-Design

Notice they also having a ‘size guide’ to help customers get their exact measurements right (the fear of clothes not fitting is one of the biggest reasons we abandon shopping carts). They also use an ‘estimated delivery’ section to give customers even more information.

10. New Look

Best, E-Commerce Sites, With Excellent, UX-Design

New Look gets a place on the list for their innovative basket. It sits on their navigation bar at all times with a bold indicator to remind you it’s there.

When you click on it, it doesn’t drag you away to a different page. Instead, you get a sliding panel moving in from the side to show you what’s in your bag. It means customers never get lost, and they can easily checkout whenever they like.

11. Vertty

This site only sells one product, but the UX is fantastic.

Vertty keeps things very sleek and straightforward, letting you flick between all the different colour options and showing you all the key information when you hover your mouse over the product.

Best, E-Commerce Sites, With Excellent, UX-Design

This type of site is effective because it focuses on the product and avoids unnecessary distractions, so the customer is exactly where you want them to be.

I also love the page that appears when you click on one of the towels. You get a nice image showing what the towel would look like on the beach, and the background colour changes depending on which product you select.

12. Firebox

Best, E-Commerce Sites, With Excellent, UX-Design

When your items don’t fit into normal categories, get creative! Firebox specialises in unusual gifts and irreverent items. Their top 50 chart is the perfect way to explore their most popular products.

The box layout is great for browsing quickly through products, and many of the images are dynamic, moving and interacting with the customer.

Since they specialise in gifts, they also have a ‘gift finder’ on their nav bar, a fantastic way to narrow down the options.

Conclusion: make people’s decisions easier

Never mind ‘innovative’ web design, the thing that people really want is helpful information.

Speaking as a relatively indecisive consumer myself, I always appreciate ecommerce sites on which there is enough information for me to make a fully informed buying decision.

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15 Best Magento Extensions to Increase Sales

Magento is a powerful online commerce platform that makes it easy for you to build a virtual storefront and sell directly to your customers. It comes with a lot of customizable options, which is obvious from the number of incredible themes available alone.

If you own an independent ecommerce store, you might be aware of the word “Ecommerce Extensions”. The word extension itself suggests that it can “extend” or add extra functions to your ecommerce store. Right from managing inventory and tracking sales to creating invoices, these extensions can prove to be a real boon to boost your online business.

But how exactly can you make your store everything you want it to be? Choosing the right theme is certainly the first step, but what next?

The answer to that question is Magento extensions, which work like Shopify apps to increase the functionality of your store. Extensions can make your life as a store manager easier or they can improve the ease-of-use or add great features for your customers. Sometimes they can even do both.

In this post, we’ll go over 15 best Magento extensions that Increase Sales you should take a look :-

1. Language Translator

Ecommerce has done incredible things for business owners, including giving us more reach than ever before. We can now sell our products to anyone anywhere in the world. That’s great in and of itself, but language can definitely be an enormous barrier.

That makes Magento Language Translator so valuable. Multi-lingual sites can breathe a sigh of relief—the extension automatically translating your CMS page details, product details, store reviews and even product attributes into the languages of your choice.

This tool will help you reach a larger audience much more effectively, aiding you in sales significantly.

2. Fedex Smart Shipping

Fedex Smart Shipping enables store admins to take care of different aspects of FedEx freight shipping right from their own dashboard. Using this Magento Fedex shipping extension, you can perform several functions like manage shipment tracking, get live shipping rates, validate addresses, offer multiple delivery options and arrange for consignment pick up. You just need to install the plugin, configure the settings and you will be done. Integrating FedEx shipping with your store was never so easy!

3. Delivery Date Scheduler

Online buyers of today hate the word “anticipation”. If you do not want to disappoint your customers and make delivery of products on the dates decided by them, Delivery Date Scheduler is your way to go! Once you install this Magento order delivery date extension, you will be able to provide your customers with the convenient delivery dates on your ecommerce store and they will be able to decide their preferable time of delivery. You can also add a calendar view and format for the date and time of arrival to be displayed to your customers. This extension takes care of your delivery deadlines like an expert.

4. Banner Slider extension

Banner advertisement drives traffic which drives sales and thus drives your eCommerce business to success.

Banner Slider extension will enable an attractive banner at the header which incorporates an impressive sideshow. The extension allows adding up to six products for the banner display. The slider with relevant and appealing product image and short description along with the discount offer display to the target customer.

5. MageMob Admin

Magemob Admin extension is a boon for ecommerce store owners who are always on the move! It helps them to manage important aspects of their Magento store backend from their mobile. By using this Magento mobile assistant extension, they can take care of product orders, stocks, new order notifications, order details and much more even when they are not around their workplace. MageMob admin is available in both extension and mobile app forms. (for iOS and Android) Once you start using Magento store manager mobile application, you will no longer miss out on product order, run out of stock and always make product deliveries on time! Isn’t that fantastic?

6. TaxJar Sales Tax Automator

Sales tax is a nightmare to keep up with and using extensions and tools to help is the only way to make sure you don’t end up in a world of hurt by not charging the right amount of sales tax.

TaxJar’s Sales Tax Automator is a simple but highly effective solution to this problem. It automates tax charging, filing, and calculation. Not only will you be able to automatically charge the right amount of taxes to your customers, but you’ll also be able to easily sort them by state or zip code and file them appropriately.

7. SEO Hub

Search engine optimization is important for all businesses and SEO Hub is an incredible extension to help you improve your ranking in the SERPs.

This extension will help you manage and optimize meta descriptions, heading tags, data feeds, URL redirect, and more. It will even help with the backend side of SEO and can generate a sitemap for you that can be updated automatically.

8. Quotation Manager

This Magento 1 extension is a must-have for businesses who don’t entirely rely on fixed-rate pricing. Whether you do custom work or offer bulk discounts, Quotation Manager can save you a lot of time.

With Quotation Manager, you can keep the pricing of bulk orders a little more discreet while still having them readily available for customers who are actually interested in them and your inbox won’t be drowning in quote requests that you get frequently.

Even better, this extension lets you enable one-click to order purchasing for customers if you choose, which can increase conversions quickly.

9. MageMob App Builder

There are plenty of benefits to having a mobile app for your store, especially since it can help increase sales. Now, though, you don’t have to spend thousands of dollars to have one created.

MageMob’s Mobile App Builder will help you create a mobile app quickly and affordably. It allows you to showcase your products on various types of blocks and it even has advanced features like showing customers recently-viewed products to help increase conversions.

There is also the option for customers to search for products and filter out the search results to find what they’re looking for quickly. The checkout process is also simple and lets users save information like address for faster checkouts moving forward.

10. Gift  Card

Gift cards are good for businesses. There’s no way around that. Not only is it a great purchase up front, but users also have a tendency to spend more than the gift card in order to ensure they get the full value (which often means going over in purchase value).

The Gift Card extension for Magento 2 will help you give this option to your customers.

It’s a simple extension and not a lot of information is necessary here. It’s got a great, user-friendly interface, and it lets customers send digital gift cards along with messages, pre-selected or custom card values, and pre-set images.

11. Advance Search With Solr

It can prove to be exhausting and time consuming for the customers to search products on an ecommerce store having thousands of products. Through Advance Search with Solr extension, you can provide your customers with swift and refined results. This means they can find exactly what they are looking for in no time! If you yearn to provide faster and advanced level Magento search extension, you must choose to integrate this beauty. This extension integrates Solr search with your Magento store, giving you enterprise level search functionalities.

12. MageMob Inventory

Are you looking for Magento inventory management software that can help you manage stocks competently? MageMob Inventory might come to your rescue. Using it, you can take care of the stock details while you are on the move. It has modules like inventory logs, purchase order creation, supplier management etc. You simply cannot find a better all-inclusive Inventory Management Solution. It is also available in Android and iOS based mobile app. Keep your inventory management issues at bay using MageMob Inventory.

13. Zoho CRM

CRM software is important for any business and it can give you a lot of valuable information about your customers that can make your marketing efforts more effective. Even more importantly, it can help you deliver excellent customer service when needed.

Zoho CRM is a native Magento extension that works seamlessly with your site, so you don’t have to worry about syncing up with a third party tool.

You can sync and upload customer and lead data with orders, shipping information and more. Syncing can happen automatically, so you don’t have to worry about missing a beat.

14. Magewares Abandoned Cart Email

Abandoned carts are a huge source of lost revenue…especially if you don’t follow up.

Magewares Abandoned Cart Email Extension can automate the follow up process for you, sending triggered response emails after a designated period to remind users that they left something in their cart.

Full customization is available here and you can choose how many follow ups customers receive, when they get them, and so much more.

15. Apptrian Social Integrator

Social media plays a big part in a lot of ecommerce businesses, so being able to fully integrate your social media with your ecommerce storefront is important.

That’s where Apptrian’s Social Integrator comes in.

Add the social buttons of your choice to your site in a variety of different locations, including Follow buttons for LinkedIn, Instagram, Google+, Twitter, Facebook, and more. Again, simple idea, but so important, and this extension gives you a lot of customization options and control.

Conclusion

Magento extensions can help you do everything from simplify your checkout process to build and customize a mobile app just for your ecommerce store. The sky really is the limit when it comes to these extensions and you can use them to turn your virtual storefront into pretty much anything you can dream up. There’s so much potential for what you can do, so take a look at these extensions and see which can help your business.

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5 Tools Everyone In The Ecommerce Industry Should Be Using

E-Commerce changes as rapidly as the internet thanks to the changing demands of consumers who look for new brands and businesses to meet their needs. An eCommerce site will need to prepare for these demands and changes in order to upgrade their repertoire to meet consumer needs and expectations. This means new tools are needed to empower eCommerce marketers and professionals to meet the needs of an ever-changing industry. The best way to meet and exceed these expectations are through the following five tools to integrate into your existing framework to increase sales and improve customer retention.

E-commerce along with technology and product innovation has transformed consumer behavior by providing virtually tailored experiences where brands redefine consumer relationships with social media. But like any other industry, competition is inevitable for e-commerce business. It is also essential, at least to provide greater benefit to consumers.

5 Tools, Everyone, in Ecommerce, Industry, Should Be, Using

1. Google AdWords

5 Tools, Everyone, in Ecommerce, Industry, Should Be, Using

Organic search is an effective method for traffic acquisition and sales promotion, but its conversion rates are not always high. Google AdWords is one tool that can help you promote your e-commerce site more efficiently and also boost sales. You can create and run ads using this tool in Google’s Search and advertising network.

Google Adwords displays your ads depending on their relevance to the keywords used by the searcher(s). Your ads therefore will be transmitted to searchers interested in your products/brand. Since this tools works on ‘Pay Per Click’ basis, it helps you to save on your advertising budget. Furthermore, it provides in-depth insight to help you measure advertising effectiveness to assess the attractiveness of your marketing message.

2. MailChimp

5 Tools, Everyone, in Ecommerce, Industry, Should Be, Using

Email marketing will continue to play an important role in ecommerce business. It is no surprise that all big ecommerce players continue to gain leverage with email to drive sales. Who doesn’t know that the ROI of email marketing is an unbeatable 4300%!

One of the most effective channels for growth and to drive sales is through email marketing. E-Commerce professionals know that one of the biggest returns on investment can be achieved through email marketing, and one of the best tools available is MailChimp. Although many have heard of MailChimp, or a similar email marketing tool, MailChimp is still one of the most effective and user-friendly tools available on the web. It is still considered the market leader when it comes to marketing software and has established itself as the best of the best: according to one survey conducted by MailChimp, 73% of its users are from the eCommerce industry.

Not only is it considered the elite email marketing tool, it is also allows users to send bulk emails and track orders that are generated through email campaigns. Because of this, users gain insights on email effectiveness, allowing users to improve campaigns and adjust their content strategy to meet their customers’ needs.

3. Abandon Aid

5 Tools, Everyone, in Ecommerce, Industry, Should Be, Using

We’ve all done it: it’s late, we’re shopping online, and decide to go to sleep before checking out. This is a major hurdle for online stores with roughly 67.45% of online shoppers abandoning their carts before checking out. There are many reasons that may have caused customers to logoff before checking out: could it be a technical error, like slow load times? Or is it due to the cost of the items in tow? To alleviate this loss of potential sales, Abandon Aid has developed a way to reel potential customers back in by sending automated emails to those who left their shopping carts to fend for themselves.

There are many clever ways to deal with shopping cart abandonment. But first, you need to understand why your visitors are running away. Is it a technical issue (such as slower loading time) that caused them to ditch you? Or perhaps it is a fundamental one: price. If so, you can persuade them with special offers, free Shipping, and the like. Whatever the reason, you can convince your potential customers to complete the purchase with an email recovery campaign.

Abandon Aid’s emails are automated, so there is no need to deep-dive to find out which customers have yet to purchase your wares. These emails can be customized templates to remind customers of their orders and adds incentives to push for the sale, like discounts, special offers, or free shipping. You can even get reports to analyze and improve your metrics.

4. Zendesk

5 Tools, Everyone, in Ecommerce, Industry, Should Be, Using

Want to enhance your customer service without spending a fortune?

Zendesk is the tool you should look for. Customer retention is the easiest, best, and most effective way to remain profitable, regardless of whether your are online or offline commerce. As your business expands, it will become more difficult to reach out to each customer inquiry and respond within a timely manner. If you are concerned about this feat or hiring a specialist, Zendesk can help enhance your support without burdensome costs. It has numerous tools to advance your customer service from resolving tickets, creating FAQs, use templatized solutions, create self-help sections, responding with template emails, and tracking customer service performance.

It also collects how often an issue of question is raised by your customers and compiles it one place. This allwos eCommerce marketers to gain insight on areas of concern, resolve underlying issues, and implement corrective or preventive actions. This data also lets users create and send surveys to see how they can improve their service, and in turn, customer retention.

5. Bounce Exchange

5 Tools, Everyone, in Ecommerce, Industry, Should Be, Using

Bounce Exchange is based on “exit intent” technology. Online retailers often overlook the potential of this call to action, but exit intent can actually skyrocket your sales figures. Bounce Exchange shows the call to action when a visitor is about to leave your website with the intention of grabbing their attention with an exciting offer via a lightbox.

This tool tracks visitors’ cursor movements in real time. The goal is to capture a lead before visitors leave your site. It is a much better option than displaying those annoying popups to bug your visitors as soon as they enter. Among other big players in the e-commerce industry, PacSun is already leveraging this software to enhance the company’s conversion rates.

Conclusion

These are only a few e-commerce tools that should be a part of your plan and there are more. All of these tools have potentials to increase your sales in their own way.

However, remember that what works for one online store may not work for you. You need to therefore experiment with various e-commerce tools and find out what works best for your business. Don’t be afraid to test!

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10 Signs You Should Invest In Magento

What Is Magento ?

Magento is an open source platform to build an ecommerce store. In addition, Magento have a huge number of great extensions, best support, and also a most secure ecommerce platform. It also offers many useful tools like:

  1. Powerful Marketing Tool
  2. Search Engine Optimization
  3. Catalog-Management

10 Signs, You Should, Invest In, Magento

Magento’s significant market share in the Ecommerce industry.

Why Do We Use Magento?

Because Magento is the flexible and more secured platform for ecommerce. It is one of the best ecommerce platform in terms of features, support, security. You can developed fully scalable and better ecommerce store by using Magento.

Here’s the 10 signs you should invest in Magento are:

1. Magento is Open Source = Free!

10 Signs, You Should, Invest In, Magento

Magento appears in two unique editions : The Magento Community Edition and Magento Enterprise Edition. The former edition being completely Free with no license cost at all. There is complete adaptability with the goal that developers can change or extend the code to fulfill business needs and prerequisites.

Magento Community Edition is free. You can install, alter or use this edition of Magento in any manner you like. If you have a Magento specialist by your side, it’s possible to supercharge the Magento code and power up the ecommerce website with new features and desired functionality by installing Magento extensions. These extensions are made available through Magento Connect marketplace.

2. Modular And Customizable

10 Signs, You Should, Invest In, Magento

E-commerce businesses come in different shapes and sizes. What works for a fashion retailer may not work for a hardware and power tools seller. Similarly size and scale of operations, customer service requirements etc. pose different challenges in the e-commerce environment.

Being an open source platform, Magento is expected to be inherently highly customizable and modular. However, with the right coding smarts, Magento becomes like putty in your hands.

3. Built for eCommerce

10 Signs, You Should, Invest In, Magento

The above chart shows the number of websites within the top 10k, 100k, and 1 million sites groups that are categorized as being in the specific vertical.

Unlike WordPress and other such CMS platforms, Magento was created to be an eCommerce platform.

Some of the more common e-commerce features include User Dashboards, Inventory Management, Advanced shipping and supplier management, Allows bundling of products, Built-in cross-sells and upsells capabilities, CMS option, Newsletters, and so on.

Apart from being e-commerce-friendly, they are also designed to ensure that they are easy to use and work with.

4. Easy To Integrate Third Party Apps

10 Signs, You Should, Invest In, Magento

Magento extensible API allows you to connect to any kind of app or plugin of your choice extremely easily. So be it payment gateways, web analytics or shipping and tracking; find the app of your choice and plug it into your Magento site with in no time.To run an effective eStore, magento allows easy integration with a large number of third-party services.This implies that you can easily integrate third party extensions and solutions such as external payment gateways like Paypal; eBay, databases applications, Google analytics, Google shopping and shipping services like shipping order, tracking & the whole shipping process and much more. It also allows integration with WordPress CMS platforms.

5. Freedom To select Hosting Service

10 Signs, You Should, Invest In, Magento

The Magento platform enables you to pick the host you want to go with, for your website. This means you can scout for the most economical options available and the most flexible one as well.

Additionally, it also supports seamless switching to other hosting services, provided you are not satisfied with the one you are associated with.

Also, Magento Go offers you the options to switch combined with the benefits that are available with the Magento Community edition platform.

6. SEO friendly

As one of the best eCommerce platforms that are SEO friendly, apart from hosting all your information it also aids your websites such that they show up in the search engine space.

You can configure the Magento eCommerce platform to offer metadata and descriptions for products and categories, sitemaps for search engines including for Google, control over URLs and so on.

Its source code comes built in with all this information to make its customers transition seamless and easy, saving your time while making it search friendly.

7. Multiple Payment Gateways & Delivery Options

10 Signs, You Should, Invest In, Magento

Magento can be incorporated with any payment gateway system. It comes with certain default sets, however it can be effectively extended out to give a custom integration to coordinate any stores requirements.

8. It’s Mobile friendly & Security

10 Signs, You Should, Invest In, Magento

Mobiles are not going anywhere, that too with the increasing growth of smartphones, and the decrease in desktop uses more and more people are using their phones to access websites and are instead accessing stuff with mobiles.

It has never been more important for an online shopping website to be mobile friendly. The Magento eCommerce Platform comes packed with mobile friendly technology such that its customers can not just use websites to promote the product but can also give them the same experience in the smartphone space.

It lets users ease into drag and drop options, audiovisuals, and control on screen size to make it accessible to mobiles and websites.

Magento considers security most important and as a top priority. It has a group of security experts working 24*7 where as Magento Enterprise version has a Secure Payment Bridge which helps you accomplish PCI agree-ability.

9. Fast Really Fast

10 Signs, You Should, Invest In, Magento

45% of today’s web users expect a site to load in under 2 seconds. Any longer than that and they simply close the tab and move on with their lives. Every customer that leaves without buying leaves behind yet another dent in your overall conversion rate.
With such pressure on performance, you would want a platform that loads fast, allows caching of pages easily, while still allowing you to have as many bells and whistles as you need on your e-commerce site.
Magento gives you each of the above and more. It allows you to cache your pages easily using Varnish, retrieve data from gigantic databases in milliseconds, process queries in no time and load pages fast enough to please your impatient customers.

10. Run Multiple Websites With One Common Backend System

10 Signs, You Should, Invest In, Magento

While almost every other e-commerce platform – open source or otherwise – lets you have only one store on one system; with Magento, you can run multiple websites on the same common backend system.

Every website can have distinctly different layouts and design with their own stores. You can even have different domains for each site. Control all of them simultaneously through a single unified admin panel using Magento. This capability is a boon for e-commerce businesses that operate in multiple niche categories.

 

 

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WooCommerce vs Magento: Which CMS is right for Your E-Commerce Business?

If you want to start an online business, the first thing that you have to do is look for a good e-commerce platform. The two most popular e-commerce platforms that you’ll be able to find are Magento and WooCommerce. While both are great e-commerce platforms vouched by various customers around the web, they both have their own individual strengths and weaknesses. That said, the best one for your business will all depend on your own business’ individual needs.

In order to choose wisely, you have to dissect both of these e-commerce platforms and determine which of the two is the best for you. To help you make your choice, we’ll be pitting WooCommerce and Magento against each other so that you can clearly see their own individual strengths and weaknesses.


The Background of WooCommerce

Before knowing about the features and benefits of each platform, you must first know what they are. You can do this by taking a short look at their individual backgrounds. Let’s start with WooCommerce.

The first thing to know about WooCommerce is that it’s not a standalone platform. It is a plugin for the website developer giant, WordPress. It was first created by Woothemes, which is the theme developing body of WordPress.

It was made especially for WordPress and became the e-commerce platform of the website development platform. Eventually, WooThemes and WooCommerce were both acquired by Automattic, another branch of WordPress. Automattic is the operator behind WordPress and one of the main developers of the core WordPress Software.

Through the acquisition, WooCommerce was more heavily promoted as a WordPress e-commerce platform and gained a lot of traction from online business entrepreneurs, especially the ones who were already using WordPress. Inside the WooCommerce plugin, more plugins were created by the developer. This made the platform very attractive to new e-commerce store owners.

The Background of Magento

Unlike WooCommerce, Magento is a standalone platform, and it is not just a plugin for a bigger website developer. It was created by the tech company Varien in partnership with osCommerce. In 2011, e-commerce pioneer and giant eBay decided to invest in Magento and gained 49% of the company ownership. Eventually, eBay took over the rest of the shares and became the platform’s owner.

While eBay is the owner of Magento, eBay doesn’t exactly power the platform. Following the acquisition, Magento then became an independent company under the investment of Permira. Even though Permira became the main owner of the company, eBay still advocates for the company and still backs it up as a high-quality e-commerce platform.

Similarities of Magento and WooCommerce

Although Magento and WooCommerce are separate platforms that are powered differently, both of them are still e-commerce platforms. This means that they are similar to each other in some ways.

When choosing which one you will use for your new e-commerce website, you should take note of their similarities so that you can clearly see their differences later on. Here are some of the platforms’ similarities:

  • Open-source Platform

First of all, both of them are open-source platforms. This means that the original code of both platforms can be used for free and can be modified to suit one’s needs. This makes both of these platforms easily accessible and also very easy to use.

  • Big Community

Since both are open-source platforms, they both have large communities backing them. The people in these communities like to share whatever work they’ve made with each other, creating a culture of sharing and helping. If you register for any of the two, you can ask the community to help you with your concerns. The respective forums of both platforms are very active, so you can also make a lot of friends with those who have the same goals and purposes as you.

  • Freemium Model

Both of them use a freemium model. This means that these platforms are generally free when you register. The payment part comes in when you want to unlock more features or when you are charged with an annual fee (such as in the case of Magento).

For example, WooCommerce is generally free to use, but you’ll have to pay for the WordPress package first. Also, you might have to pay for extra customization and for unlocking some of the best WooCommerce plugins. As for Magento, it is also generally free, but there will be an annual fee charged after a year of registration.

  • Mobile E-commerce

Since mobile e-commerce is one of the trending things these days, both of these platforms support mobile e-commerce. The mobile e-commerce of these platforms give the same type of UX to website visitors.

  • Unlimited Product Attributes

The best thing about both of these platforms is that they offer unlimited product attributes, making them very popular. As mentioned earlier, the original codes of these platforms are easily modified. With this, it’s easy to customize your e-commerce store. Also, both platforms are very easy to use, so you won’t have a problem when it comes to creating modifications.

Differences Between WooCommerce and Magento

Now that you know some of their similarities, let’s take a look at the differences between the two. Here are some of them:

  • Set-up

The main difference between the two is setting up. When you use WooCommerce, you don’t need to install it. As long as you have WordPress, you can just install the WooCommerce plugin. From there, you can access all the best WooCommerce plugins that the platform has to offer.

On the other hand, you have to install Magento on your computer to use it. The installation process of Magento can be a bit tricky, especially if you haven’t used an e-commerce platform before. However, there are tutorial videos that you can use to help you out. Once you install Magento, you can use it right away.

  • Cost

Another difference that you’ll easily notice between the two is the costing. As we’ve already mentioned above, both have a freemium model, which means that they are both free upon registration, but the payments will come later.

For example, WooCommerce allows you to use the plugin for free, provided that you have a WordPress. However, the free version only includes very basic features that may not be enough to help grow your business. I you want the best WooCommerce plugins, you have to pay for them.

Magento is pretty much the same, although Magento also has a yearly fee of $18,000, which is not that expensive if you’re making a lot of money on your e-commerce platform. Just like WooCommerce, you also need to buy extensions and plugins if you want to grow your website.

Moreover, you may try to customize your Magento platform on your own if you know coding, but beginners will need to buy these features if they want to skip learning how to code.

  • Ease of Learning

While both of them are pretty easy to use, WooCommerce tops the game when it comes to the ease of learning.

If you are experienced in web design and coding, you probably won’t have much of a problem with Magento. However, if you are a beginner, WooCommerce is probably a better choice for you since it is more user-friendly. Magento’s features are complex and grand, but using it may require you to have more than just a beginner’s skill.

WooCommerce and Magento: The Comparison

After knowing the similarities and differences of WooCommerce and Magento, it’s now easier for you to see which one may suit your needs more. However, it’s best if you go further and know the pros and cons of each. This will allow you to further dissect each product so that you won’t be surprised when you discover features that you didn’t know about. From here, we’ll go through the pros and cons of both as well as some key features that you might want to know about. Let’s start with WooCommerce:

WooCommerce:

Pros

  • Since it is a WordPress plugin, you can also have access to all other e-commerce and website features that you install in your WP-Admin. All of them can be accessed through the WooCommerce plugin.
  • It enables you to feature discounts, coupons, sales, and other promotions with top quality UX.
  • WooCommerce comes with an easy-to-use analytics system that can track your inventory, sales, performance, product information, and customer information. It can also create reports with summaries of the key components of your store.
  • WooCommerce supports multiple payment methods that can be added to the store. Some of the most popular payment methods supported by WooCommerce include cash payments, Mastercard and Visa, and Paypal.
  • Aside from just e-commerce features, WooCommerce features all the necessary SEO functions that you need to promote your website. Whatever SEO functions your WordPress have can be accessed in your WooCommerce.
  • It comes with shipping functions that allow you to set a fixed rate for shipping or free shipping, depending on the amount of the purchase.
  • It automatically computes the taxes.
  • It gives you access to many beautiful and professional templates that can be used for your store. These templates are customizable but you might need some technical coding skills to edit them.
  • Using WooCommerce doesn’t require you to have very high computer specs.
  • It supports mobile e-commerce

Cons

  • It only works in the WordPress platform. If you don’t have an existing WordPress platform, you won’t be able to use WooCommerce.
  • It is weak to security threats if you don’t secure it properly.
  • Some plugins that conflict with each other may not work entirely.
  • Most plugins require you to update them regularly.
  • WooCommerce needs self-hosting.

Magento:

Pros

  • It has a very efficient content management system.
  • It includes some of the best Magento templates you can find.
  • All Premium Magento templates included the build in one, are highly customizable if you know how to do some theme customization (html, css & javascript skills).
  • All Magento templates and themes are made to look very professional which is suitable for those who want to create bigger businesses.
  • It comes with a feature that allows you to create multiple wish lists. This adds to the overall UX of the customers.
  • It comes with a very responsive and interactive website that appeals to the customers.
  • It has very intricate and technical marketing features suited for businesses that are after growth and expansion. Some of these features include target segmentation, customer profiling, and merchandise operations.
  • It is highly secure and ensures that all information regarding specific customers are kept private.
  • It also features a Business to Business e-commerce facility for those who prefer market products or services to other businesses (B2B model).
  • It allows you to manage many stores in just one program. If you happen to have different stores, you don’t need to switch from one to another. Magento has a feature that allows you to manage them all at the same time.
  • It has a notification feature that lets you know when a product is taken from the inventory and ordered from a buyer. It also lets you know if the buyer opted out of the order and put the product back into the inventory.
  • It supports mobile e-commerce.

Cons

  • Some of the features are quite complex and may require knowledge in coding and website development.
  • It is quite expensive as it requires payment for extra features and an annual fee of $18,000.
  • It is hard to include third party plugins or apps into the system.
  • It is also quite hard to use third party themes in your e-commerce store.
  • Like WooCommerce’s website, its apps and plugins also require regular updates.
  • Since it is very robust and full of features, it is quite hard to use and hard to maintain if this will be your first time using an e-commerce platform.
  • It runs slowly if you are using a computer that doesn’t have very high specs

The Verdict

Now that you know the similarities, the differences, and the pros and cons of the two, you can now have a very clear picture of which one is the best option for you to take. Which one is the best for you anyway?

Looking at WooCommerce, we can tell that it has a lot of cool plugins and features. In addition, it is also easy to use. However, one of the biggest concerns about WooCommerce is the security as the security of WooCommerce isn’t very strong. In this case, WooCommerce is the best choice for smaller and medium-sized businesses such as online retail stores or small-scale service providers. There are a lot of cool plugins that are made available to make managing your store easier. Plus, WordPress, in general, is extremely easy to use. That said, WooCommerce is also very easy to use. It is best used if you already have a WordPress website and you want to further branch out by offering some of your products and services through an online store.

Magento, on the other hand, is the better choice to pick if you want to grow your business. It is also widely used by advertising and digital marketing agencies that manage stores for other brands.

We can see that a lot of big brands make use of Magento for their e-commerce sites. Some of the names that choose Magento include Nike, Nestle, Fox Connect, Samsung, Ford, and Men’s Health. This is simply because Magento is scalable and full of features that can cover every aspect of e-commerce. Magento also has features that can handle big orders — something that sites from big brands need. Furthermore, it has very robust security features, making it safe for big brands to keep their information. As a whole, Magento is made for powering up the e-commerce sites of the big guys. That’s why it’s pretty expensive to buy

Which one fits for you?

Both of these platforms have their own respective purposes, so it’s very hard to conclude which one is really the best. If you are looking at owning a small business that can grow at a steady pace and with a smaller budget, then you might want to go for WooCommerce. WooCommerce was designed for startup shops where owners don’t have that much knowledge when it comes to web development.

If you already own an existing brand or if you’re working for a rather big firm that produces high sales per month, then Magento may be the better choice. Magento is also good for clients that have bigger budgets as they can fully experience the power of Magento by being able to buy all the great features.

Knowing this, the choice will all depend on what kind of business you’re handling and what are the features that you need. If you don’t have an e-commerce website yet, you should first determine the goals of your business before you make a purchase. After that, dissect the similarities and differences between the two. Lastly, look at their pros and cons. Doing all these will help you know what choice to make.

 

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Magento Vs Shopify: What’s right for my business?

Today, Shopify is by far the best self-hosted e-commerce platform. You will find many ready-to-use templates, yet the front-end can completely be customized to align the brand. You can sell physical or digital products. Shopify is has frictionless UX, and has like WooCommerce or Magento a large community with third-party-apps.

When it comes to playing in the champions league, Magento is the best eCommerce CMS you will come across.  Magento eCommerce provides the highest level of flexibility and control over developing the store with splendid add-ons and extensions. The platform is also highly-scalable, so you would never want to move on once comfortable with Magento. The community version of Magento is free and mostly sufficient for small and medium sized businesses.

The Big Players

You will see brands bandied about, such as Wix, WordPress and WooCommerce, BigCommerce, Shopify, Magento, Big Cartel and more. All can be compared, all have merits, all have differences (some more subtle than others) and all have some downsides.

Today, we’re focussing on comparing two of the leading platforms, Shopify and Magento. Both are major players with a solid track record. Both have ‘tiers’ of their offering, making them suitable for both small businesses and major enterprises, which is fantastic for businesses who are starting out and plan to grow.

                                         Magento Shopify
Number of Sites Powered 240,000 500,000
Number of Apps and Add Ons 3,000 2,300
Number of Themes 12*  61*
Theme Prices  $0 – $499  $0 – $180
Monthly Price  $0**  $8.10 – $269.10

*With both platforms you are also able to purchase themes externally if you would like.

**But with Magento, you’ll have to provide your own hosting which can be anywhere from $4-$1000 a month, depending on the size of your business .

20 reasons why shopify can work for you

  1. Thousands of available themes (new ones coming out all the time)
  2. Stripe and 3rd party shopping integrations
  3. Integrations with PayPal
  4. They support blogs and we all know content is king!
  5. Tracking and maintaining customer data
  6. Works like a regular website CMS
  7. Optimized for SEO and easily customizable in regards to keywords
  8. You can use your MailChimp or other Email provider
  9. You can add coupons and discount codes
  10. Full HTML and CSS Editing abilities
  11. A “Buy Now” call to action button to be placed on external sites
  12. POS Integration
  13. You can make a customizable profile for your employees
  14. Integrations with live chats
  15. Create your own store Gift Cards
  16. Advanced Reporting
  17. An Abandoned Cart feature built in!
  18. Integration with help desks like ZenDesk
  19. Analytics reporting
  20. Shipping carrier integration

20 Reasons to consider Magento

  1. Mobile Friendly-Responsive Design specially with Magento 2
  2. The Flexibility within the Magento platform is comprehensive
  3. Consolidate and Connect all of your eCommerce sites underneath one platform
  4. Easily set-up separate pricing for different distributors and customers
  5.  SEO friendly by design
  6.  Internationalization support for most currencies and countries
  7. Enormous number of built-in eCommerce web shop related features
  8. Extremely modular architecture
  9. Very secure platform
  10. Versatile content management
  11. Mobile-friendly configuration
  12. Advanced search engine optimization
  13. Product Support Amount for more than 1,000,000 products per site, and Magento can handle more than 80,000 orders per hour.
  14. Built-in up-sells and cross-sells
  15. Easy third-party integrations
  16. Customize security permissions
  17. Intelligent filtered search for shoppers
  18. Used by more than 260,000 businesses
  19. Open Source has already lot’s of features
  20. Create Multiple stores from one instance

 

Market share of Magento 2

Since this is the first analysis of AheadWorks in which Magento 2 is also examined, separate results have been published on that.

According to which:

  • Most users of Magento 2 are of American interest, but Indian, Australian, Canadian, Estonian and Vietnamese ecommerce stores use the system as well.
  • 19 out of 20 Magento 2 systems are used in English language.
  • The vast majority of Magento online shops are selling clothing products and accessories, on the other hand, Magento 2 stores are rather selling electronic devices, servers, footwear or toys for the time being – so they show a quite mixed picture for the time being, and there is no obviously dominant market segment.
  • The average rank position of Magento 2 online stores within Alexa is 635 834.

Inventory Management

Each platform offers its personalized take on inventory management. Even though both Magento 2 and Shopify will cater to your needs, you need to pick the one that will help you do more in less time. Among standard features, you can find inventory importing, categorizing and filtering, as well as product and pricing variations.

Shopify isn’t made for large online stores which is obvious once you look at its inventory management. This platform brings a simple and straightforward interface, where you can take control of your inventory. Several capable extensions bring advanced features like promotional flash sales, discounts for registered users, and more.

Magento comes with a basic inventory upload out-of-the-box, just like Shopify. However, this platform stands out when it comes to advanced features. For example, there are many different variation possibilities (like product sizes and colors) and plenty of third-party services for integrating a broader distribution network. This may require more work but pays off in the long term.

 

Marketing & SEO

You don’t want all your efforts on the online store to go to waste by not employing powerful SEO techniques. You need to make sure that your ecommerce platform of choice allows profound SEO principles to be applied.

Shopify brings a basic set of SEO options. For example, you can edit meta tags and optimize inventory and product pages in SEO-friendly ways. Furthermore, this platform allows for in-depth optimization that involves modifying the file structure that makes it easier for search crawlers to do their job. The most prominent limitation is that Shopify stores are self-hosted, which means that you can’t make any server-level configurations.

Magento is an open-source solution that provides full freedom over every single aspect of your online store. This applies to SEO as well. You can fine-tune permalinks for inventory items, as well as meta content. More importantly, Magento takes full advantage of nofollow links, redirects, and canonical tags. These make it much easier for search engines to index ecommerce websites and understand their structure.

Speed & Performance

Speed and performance are correlated with the success of every ecommerce store. This applies to loading online stores, browsing through the products and making a purchase. If an online store shows weakness in any of these areas, a user is less likely to return for a second purchase or even convert in the first instance.

What’s important to understand is that Shopify is a hosted solution, while Magento 2 can be but isn’t guaranteed to be. Users of Shopify don’t have to worry about servers and website performance since this company is responsible for all those things. In general, this platform provides a very reliable and highly-optimized performance that doesn’t require any maintenance.

When using Magento, you have two options: Open Source (formerly Community Edition) and Commerce Cloud. With Open Source, the onus is on you, the owner and the operator to host your own store. Open Source does allow for you to “meet the basic commerce needs of business today,” as per Magento, but this does not mean that you’re on the hook for keeping the site online. However, Magento Commerce Cloud hosts your store for you, hence the word Cloud in the title, giving you the stability and assurance that your site will always be live. This, of course, will cost you more but can prove to be extremely helpful if hosting, web support, and e-commerce functionality aren’t in your skillset; Magento can take care of it for you.

Costs & Expenses

Shopify has a subscription-based model. You can start out with a free trial, but you’ll soon have to pay for it. The most affordable option is priced at $29 per month, but that price goes up to $299 for the Advanced Shopify plan. By paying more, you get access to a more extensive set of features like advanced statistics, gift cards, and more. Additionally, themes and extensions can be premium-priced as well.

When it comes to ‘hidden fees,’ you need to know that Shopify charges transaction fees for payments made via external payment gateways. These include PayPal, Braintree, and others.

If you’re using Magento Open Source, then the cost of hosting will depend on where you choose to host. With Magento’s Commerce Cloud and Magento in general, there isn’t a fixed price as everything is custom to your store and your needs. Magento provides a more robust platform than Shopify and can charge more for that premium experience, but you won’t know the exact price until you speak with a Magento Partner or Team Magento themselves and outline your needs and goals.

Conclusion

The functionalities and capabilities of both Magento 2 and Shopify warrant success of your online store. But in essence, your decision boils down to the one that best suits your needs.

Shopify comes with lower monthly costs and easy installation. You can have your online store up and running in a couple of days. However, it lacks freedom of customization and fine-tuning.

Magento 2 might still be a significant investment, even though it doesn’t come with a monthly subscription. More importantly, it offers incredibly powerful features and complete freedom of customization as well as the scalability needed to grow in the future.

With all this in mind, I recommend Magento 2 over Shopify. Irrespective of the size of your ecommerce store, with Magento 2 you are always sure about the future.  If you’re still confused, don’t hesitate to contact us: [email protected]

 

 

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