It’s great to have a good conversion rate over the hard work behind the business. Especially when it comes to the eCommerce, it all depends on the website technical factors as well as the witty marketing strategies.
No matter how nicely your Magento store is developed, how good your product is and how wisely you have implemented your communication channels and SEO, if you don’t have a CRO (conversion rate optimization) strategy in place, your conversions will stagnate or, even worse, begin to decrease.
Conversions are what every Magento merchant is after – it’s turning visitors into customers, and thus increasing sales and revenue. Obviously, it is imperative that you do what you can to keep the conversion rate high and growing. The good news is that it’s not necessary to develop a complicated and time-consuming strategy – a few quick fixes can get your conversion rates on the right path very quickly.
If you are an online merchant or aspiring to be one, the obvious first step you need to take is to decide on what eCommerce platform you are going to use. If you are one of the many who has chosen to use Magento for that purpose, then it’s time to think about how to get the most out of your store.
While having a competitive, high-quality product is essential, making sure the product is well-marketed is perhaps even more important. Conversion Rate Optimization (CRO) is the process that helps you to convert site visitors into customers. Naturally, you want your conversion rates to be as high as possible, simply because you want to, well, sell more. Many Magento users concern about how to increase the conversion rate in their Magento stores to get more benefits. In this post, we will share you some simple tips that help you raise the conversion rate in your online stores.
What is CRO?
As the name suggests, the conversion rate is directly related to the users approaching the eCommerce site/store and deriving a fair ratio of how many of them are getting converted to the buyers. It is the clear ratio of how many visitors your website gains in accordance with the purchase they make.
Improving conversion rates means approaching for the right strategies for optimization. Some right paths leading to a great exposure to successful business. The process of improving on conversion rates is called as Conversion Rate Optimization. It contains what should be avoided as digital marketing plans and what should be included in the Magento headed website?
For best optimizing the conversion rates, you need to be way specific and stick to your business goals. Just copying the competitor’s actions would not earn a good conversion rate but you need think uniquely and according to the business profile and eCommerce platform you’ve chosen.
“CRO is to improve the effectiveness of your site to boost sales with the same amount of traffic you’re currently receiving.” – Neil Patel
Quick CRO strategies
You can leverage the features included in Magento is affordable and fast. Magento contains 2 factors proven to increase conversion like:
- Elasticsearch (Enterprise Edition only)
Your customer can save their time by cutting edge Elasticsearch technology powering your site search when looking for what they want. In addition, you can increase the experience by setting weighted attribute values, stop words and searching synonym.
- PayPal in-context checkout and saved credit cards
Magento 2 checkout, support for product videos and varnish caching are also arranged. So, with these issues, the conversion in your store can be improved.
Besides, there are two other features which sometimes have good effects for the conversion rate in your store such as Visual Merchandiser and Customer Segmentation.
The most important CRO tool in your Magento store may be Google Analytics. There are some main metrics to review like:
- Conversion rate: see your position and then find the way to improve your position
- Exit rate: it might be an indicator of poor content, speed, or more relevant
- Average session duration and average page depth
Two metrics above effect directly to the conversion rate. The more improvement they have, the higher conversion you can own.
There are some options for conversion rate optimization tools which you can choose based on your budget such as Inspectlet (free basic plan), MageMail (only pay for conversions), Google PageSpeed Insight (free), AddShoopers (quite expensive), Google Content Experiments (free).
Well, here are the proven strategies that you can apply over customizing the marketing strategies for your Magento platform as well optimize them for a better rate of conversions.
1. Search Optimization
No matter how great your navigation menus are, customers who know what they want will always go for the site search bar. Having an intuitive, predictive and personalized site search is key to get customers to the products they want, leading to increased items in the shopping cart.
Practically, we know Magento has a comparatively poor search engine as a built-in feature. Therefore, we need to introduce 3rd party search engine to bring desired search feature. Fortunately, the Enterprise Edition of Magento 2 has Elastic Search to address advanced needs. It let you set weighted attributes values, stop words, and search synonyms.
Today faceted search with customized filters are popular. Suggested search and auto-completion are common expectations in advanced search engines. Therefore, think about it and design search as per the nature of your Magento e-commerce.
When dealing with the eCommerce, it is much needed to optimize each of the pages having the product descriptions and making them optimized as per the google as well as the customer base. Optimizing the search means performing a predictive control over the customer base.
A predictive and personalized site search is the essential thing for getting the customer’s choice and their choice of market. Also, it tells more about keeping things pretty available on the shopping website. Because it happens when the customer’s choices and shopping website creates a mismatch and don’t achieve the right perspectives of buyer-seller goals.
2. UX Friendly Product Page
Generally, the majority of e-commerce store owners and developers are focusing on the home page, and some selected landing pages. It hardly contributes to the conversion rate improvement because shoppers are coming to your Magento site to find their desired products and related info. Therefore, you must define a refined product page development & optimization strategies to boost user experience as a whole so shoppers can be convinced to buy the product and buy more.
Enhancing the UX of the product pages and the entire Magento site demands to allure yet optimized product images taken from the various angels, so consumers love to see it carefully and tempting to know about it with details. So you need to focus on the content, which must be informative, comprehensive and focused on conveying desired messages regarding the products and services you offer along with it.
Some additional features on product pages such as zooming capability improve product browsing. Social media integration can enhance the social experiences and bring more social favors. Magento has many built-in features as well as a number of extensions available to optimize your product and category pages in innovative ways.
3. Polishing Magento Magics
It is also important to have enough sound knowledge of Magento tools and its plugins. Because we can not go to the platform where we don’t know the deep down secrets of it. Analyzing the code, site speed along with the custom URL structure and meta descriptions matters the most when it comes to standing in cutting-edge competitions of eCommerce.
4. Email Personalization
The personalization lets people recognize their value and credit. Sources state that around 70 percent of abundance remains for the online shopping cart. Using the effective email marketing strategies, we can, of course, improve the conversion rates. The email sales funnels are made to be delivered to the potential customers and tailored to their need. The email personalization can be done with the help of marketing professionals and aim to the customers returning to the carts & making a complete checkout process.
5. Check Out Optimization
Magento has robust checkout features, but some stores exceeding during implementation and introduce several roadblocks. For instance, denying guest checkout by making sign up process compulsory.
Moreover, they require personal or professional info beyond the basics by introducing several fields of texts to fill up. Unfortunately, mobile devices are not typing friendly and filling up additional info like shipping addresses, permanent addresses, temporary addresses, and so on are proving daunting experiences for mobile devices users.
Thus, it is mandatory to define one page or some short & sweet checkout process strategy for your Magento stores.
This is the final phase where customers may change their mind about making a purchase. Either they can postpone, initiate a cancellation or maybe a change of the product. So in this phase, holding the customers with the intense desire to purchase that particular product is important. Analyzing the entire check out process including the number of steps, login accounts, and payment systems gives an enhanced idea of how the user performs their shopping activities at a time.
It can also be varied user to user and time to time. It happens when sometimes a user just want is to see the products, its pricing, and comparison between the retail store and online eCommerce stores. The CRO strategies and professional experts make these processes simple yet efficient as far as profit is concerned.
6. Advanced Strategies for Order & Shipping Management
Real-time updates of the orders and successful on-time product delivery make e-commerce customers satisfied as well as encourage them to speak some cloying words regarding your business on the social networking sites. Thus, it makes your Magento e-commerce business viral.
Today we have real-time tracking tools and technologies available and several postal or courier services working at global level offers integration of their APIs to show data as well as Maps to track an order with them. Similarly, shipping calculators ease the life of shoppers in your Magento store so take advantage of it and let them compute the actual cost of the products when those are reaching their doorsteps.
Many Magento plugins enable store owners to offer free of charge shipping up to some defined quantity of product purchase or the costs of aggregated products to increase AOV and conversion at the end.
7. Include Secure Payment Methods
Money transactions in a secure way and with favorite payment gateway are prime factors to enhance your conversion on Magento store. Of course, today the latest versions of Magento like M2x have built-in PayPal payment gateway integrated with the latest features.
However, defining payment method strategies in favor of regionally popular payment gateways for your target audience may prove beneficial in the long run. Therefore, assure support for multilingual and multi-currency features of Magento in your payment gateway integration as the best strategy.
8. Test Everything
It is true that strategies are plenty and very few of them are practically applicable or efficient for your e-commerce stores. Therefore, test your implementations of any strategy before finalizing it. Of course, Google Analytics and other e-commerce analytics tools are great to observe the traffic, the results of your actions, and running A/B tests or other tests on your conversion optimization strategies.
It is crucial for any Magento e-commerce storefront to increase the conversion rate since high conversion rate is laying the foundation of high sales volume and your revenues.
There are tons of conversion rate optimization strategies propagated on the web and in the market, but selecting the most appropriate strategies for your Magento store in your bespoke contexts is demanding helping hands of Magento experts with experiences.