With the rise of the mobile revolution, it’s more important than ever to ensure your eCommerce business keeps up with the times. Developing a Shopify mobile app can help you stay at the forefront of this ever-changing landscape.
What exactly is the Shopify mobile app?
Shopify’s mobile app enables small and medium-sized businesses to sell online, in-store, and everywhere.
For example, with a dedicated Shopify Mobile App, you can manage and track orders, process payments, add new products, and customize your online store from anywhere using the app. Plus, with powerful marketing tools like Shopify Email, you can reach customers and grow your business from your mobile device.
The following are ten advantages to creating a Shopify Mobile App for your eCommerce business:
1. Improved Mobile User Experience
Developing a Shopify mobile app will help improve your customers’ mobile user experience. With an app, your customers can easily navigate your store, view products, and make purchases quickly and easily. Increased Personalization fIt’s no secret that personalization increases conversions. This is true whether a consumer is shopping in-store, online, or via any device.
The best way to personalize someone’s experience is to consider things like: Interests
If you want to maximize your conversion rates, you cannot treat all of your customers the same. A young girl from Japan should not be exposed to the same content as a 60-year-old man from Portugal.
A mobile app allows you to gather more information about users in real-time. You can then use that information to personalize their experience.
You can use an app to recommend products or services to users based on their browsing habits or purchase history.
Mobile apps make it simple to facilitate this because each unique user can have a profile with their account preferences. In addition to personalizing their experience based on their behavior or actions, you can use an app to directly ask your customers what they want.
2. Build loyalty through dedicated apps
With an app, you’ll be able to create a more loyal customer base. Your customers will have easy access to your store at all times and be able to find the products they’re looking for quickly.
Whether you already have an e-commerce mobile app or want to create a brand-new loyalty program mobile app makes no difference. There are numerous ways to incorporate loyalty programs into mobile applications, which are becoming increasingly popular among users and brands.
Do you want to keep your customers by offering exclusive points and perks through loyalty programs? This article has compiled a list of the top six performing Loyalty Apps.
Next-generation eCommerce loyalty programs can help you stand out by helping you stand out in the following ways:
- A redesigned purchasing process to make online shopping feel more natural.
- Customer profiling is incentivized to generate richer data and boosts other marketing activities such as personalization.
- To increase overall customer lifetime value, offer experiential rewards and VIP benefits.
- Special interest clubs are used to foster community and emphasize exclusivity.
- Use viral social media contests to encourage word of mouth and build trust.
While acquiring new customers is important, engaging with and retaining existing customers cannot and should not be overshadowed. Using technology to manage customer loyalty programs to cater to this new generation of internet and tech-savvy customers can go a long way toward building long-lasting relationships and a large pool of loyal customers.
Choose from our recommended customer loyalty apps to manage seamless loyalty programs while providing exceptional customer experiences.
3. Mobile SEO
Mobile SEO makes it easier for visitors to use their smartphone or tablet to navigate your website. Users may become irritated if they must zoom in to read the text, are unable to click on buttons, or otherwise struggle to find information on your site. Don’t give your visitors this kind of experience.
- Benefits of Mobile
- SEO Loads Website Quickly.
- Improves User Experience
- Reduces Website Bounce Rate
- Responsive on All Types of Devices
- Optimized for Voice Search.
Google Search Ranking is Influenced by Mobile Content
Furthermore, Google has switched to a mobile-first index, which means that a web page’s mobile content is used to determine its search engine ranking. As a result, if you neglect mobile SEO, you risk having poorly ranked content.
4. Improved Retention:
Insider Intelligence predicts that a mobile app will become consumers’ preferred channel for online shopping within the next five years. They say, “mcommerce volume will hit $620.97 billion, or 42.9% of ecommerce, in 2024”.
Developing a Shopify mobile app will help you retain customers more effectively. With an app, you can send personalized offers and rewards to keep your customers engaged with your store.
Push notifications can significantly improve retention.
Push notifications are one of the most effective ways for mobile applications to increase customer loyalty.
Mobile app notifications can give users real-time updates on sales or new items in an e-commerce store, potentially increasing sales by reminding users of products they may be interested in purchasing.
Furthermore, users may be encouraged to shop more frequently if they receive personalized recommendations explicitly tailored to their previous purchases or browsing history.
For example, at DevGap, we use most of the time Flutter technology; were mobile applications that can easily enable such personalization, assisting businesses in creating customized experiences for each user and potentially increasing sales by creating a personalized connection between customers and e-commerce stores.
5. Mobile Apps have Higher AOV:
Every e-commerce store owner wants to increase traffic and convert more website visitors into paying customers. However, there is another critical metric that is frequently overlooked when it comes to reaching your full potential online — order value on average (AOV)
With an app, you can increase your average order value. Customers can quickly and easily purchase multiple items in one transaction.
A mobile app can also integrate wallets such as Google Pay and Apple Pay to speed up the checkout process. Customers can select their preferred mobile wallet and checkout with the tap of a button rather than pulling out their card and manually entering their personal payment information.
Not only are conversion rates higher on mobile shopping apps. Customers spend over 10% more per order when compared to mobile sites, resulting in a higher average order value (AOV).
6. Competitive Advantage:
Customers are kept engaged with your brand thanks to dedicated Shopify Mobile apps.v There is several features that only an app can provide. Apps encourage both current and prospective customers to interact with your company. They serve as timely reminders that entice customers to return to your brand after a brief absence.
Having a mobile app gives you a competitive advantage over your competitors who don’t have one. You’ll be able to offer customers a more convenient and efficient way to shop.
7. Mobile-first Strategy: Enhanced user experience
The Fundamentals of a Mobile-First Strategy
A mobile-first strategy places a strong emphasis on the preferences of mobile users. As a result, you build your product and the overall brand experience around the levers and constraints of smartphones.
The following are the fundamental principles of a mobile-first strategy:
- Use native smartphone features.
- Adapt your user experience to phone-specific gestures
- Restructure your visual content hierarchy
- Change your information architecture and navigation.
- Design with microsessions (usage sessions lasting less than 15 seconds) in mind.
Any brand that has previously designed desktop or web products must rethink and re-fit its brand experience for smaller screens. Furthermore, adapt everything — from standard customer journeys to the checkout experience — to a new set of gestures.
With a mobile app, you’ll be able to stay top of mind for your customers. You’ll be able to send notifications to remind them about your store and keep them engaged with your brand.
8. Compatible With Popular Social Media Platforms:
Developing a Shopify mobile app will help you seamlessly integrate with popular social media platforms. You’ll be able to easily connect to customers through new popular channels like TikTok, Snapchat but also the classics Meta( Facebook & Instagram) Pinterest, Twitter, and more.
Brands can use mobile apps as an effective marketing channel. A crowded marketplace enables businesses to connect with their audiences, convey brand messages, keep users engaged, and create customer loyalty. Today, brands use mobile apps to improve offline customer experiences and increase sales.
9. Conversion Rates Will Be Also Higher:
With a mobile app, you can increase your conversion rates. Customers can complete purchases quickly and easily without having to leave the app.
Mobile apps are a powerful marketing channel for brands. It helps companies connect with the audience, convey brand messages, keep users engaged, and create customer loyalty in a crowded marketplace. Today brands are using mobile apps to improve offline experiences for their customers and boost sales.
10. Improved Analytics:
With an app, you’ll be able to track customer behavior and get valuable insights into how your customers interact with your store. This will help you improve your customer experience and increase your sales.
Analytics of data and improved marketing campaigns. A mobile app allows businesses to efficiently collect, analyze, and leverage customer data, which is critical for marketing and advertising because the data collected allows you to make insight-driven decisions to improve your services.
Apps enable businesses to use data-driven marketing tactics to provide a highly personalized experience to their customers by understanding their product preferences, search trends, and feedback. Special offers and promotions, for example. With push notifications, an app can quickly remind consumers about your products and services whenever it makes sense, significantly increasing mobile app engagement.
According to Google research, 91% of those polled find mobile shopping notifications useful if they provide value.
Creating a Shopify mobile app can be a great way to stay ahead of the competition and grow your eCommerce business. Take advantage of these ten advantages to ensure that your company is mobile-ready. Drop us a line if you want to get started with ensuring your brand meets the demands of the mobile consumer’s digital transformation.