Magento 2, now commonly referred to as Magento Commerce can help bring new heights to your Magento store. With improved technology, features, performance and an impressive roadmap of future updates, embarking on the journey to Magento 2 now will secure the future of your eCommerce store for years to come.
Step 1: Evaluate your 3-Year business goals
Planning is the key to a successful migration to Magento 2 but before you can plan, you need a clear destination. Our Certified Magento Solution Specialist can help you evaluate your short and long-term business goals and retrospective performance of your current Magento website. This then formulates the requirements for your Magento project.
Tip: Don’t make the mistake of asking for existing store to be transferred to Magento 2 – you just carry old mistakes and solution architecture into a new website. Best results are achieved by planning your Magento 2 implementation based on current and future requirements.
Step 2: Choose Your Magento 2 Commerce Edition
Based on an understanding of your current and future plans, we can now evaluate the best Magento 2 platform choice to achieve this. Magento Open Source (Community) is great, it’s flexible and free. But it’s not built for business-critical eCommerce sites. If your plan is for growth and/or you have been encumbered with website performance issues on Magento 1, upgrading to Magento Enterprise is a sensible choice. With enhanced feature-set you have less-need for third party addons that can bog-down your website. You also gain the benefit of Magento support.
Step 3: User Experience & Design
According to Econsultancy, 88% of online consumers are less likely to return to a site after a bad experience. Even though a great user experience is one of the best reasons for your customers to come back, site usability is often overlooked. Unfortunately, simple Magento user interface can’t satisfy the trendy UX demands and growing usability expectations.
#Make decisions based on user experience, not just what looks nice.
#Cashflow the front-end features that you want through a progressive implementation approach.
#Study competitors, but don’t lose what is unique to your business.
#Always plan to improve your design through user behaviour analysis and A/B Testing
#Magento Themes offer an easy solution to design but are not always the best performance choice.
#Over 80% of the customer journey to purchase use more than 1 device
Step 4: Project Phases & Roadmap
By establishing your minimum requirements to go-live you can get online faster and start benefiting from your investment in the Magento platform whilst additional features can continue to be developed. Assess requirements and features as ‘Must haves’ and ‘Nice to haves’. New features that address key operational or customer experience issues are prioritised. Our Solution Specialist can help you work out a MVP (minimum requirements) for your store to go-live. We can help you plan the desired schedule to go-live, grow your sales and implement features through additional project phases.
Step 5: Implementation Plan
As part of the above planning process have progressively defined all required components of your Magento 2 build. Everything now comes together in your Magento 2 Implementation plan, this defines the objectives, phases and deliverables of your project. Now with your Magento 2 implementation plan in place, we can start making your vision into a reality.