1. Mobile apps -Be Visible to Customers at All Times
Statistics show that the average American spends more than two hours a day (!) on his or her mobile app. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed. In 2018, there will be 2.53 billion smartphone users worldwide. Mobile apps consume a major portion of their daily routines. Why not take advantage of this channel?
2. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense. Of course you can easily manage today push notifications for web applications with tools like WonderPush It’s also a powerful new marketing channel to re engage your site visitors without knowing their email or other contact details.
3. Prepare for the Future
Apart from smartphones and mobile apps, the rush to mobile technology has given way to innovations like Google Glass, smartwatches, and beyond. It was reported this year by USA TODAY that Goodyear is testing the equivalent of a Fitbit for tires. Things are only moving forward toward greater uses for IoT and AI-enabled devices. Having a mobile app now would prepare you for the future enhancements and technologies that will be built or added to the platform.
4. Accelerate Product Innovation
Mobile apps open new business dimensions and opportunities because of the way they are used. Especially significant is the opportunity to put technology to work resolving customer issues and fulfilling client needs. This drives innovation and gives way to new products and services. Take for instance the smart fridge or ingestible medical diagnostic devices. Both alleviate consumer inconvenience by anticipating action, reducing the cognitive load, or improving the experience at hand. How could your business incorporate mobile or IoT technologies to create a more integrated, efficient, or user-centred experience?
5. Strengthen Your Brand Image
Your brand image is critical for your success. Without a mobile app or other technical capabilities, you might appear outdated or removed from modern trends. This can have an indirect impact on the performance and future prospects of your business. We’ve moved beyond the days of a mobile app alone as a differentiator. For many consumers, it’s an expectation. Set your business apart by using mobile to connect the dots for your users, creating a more streamlined experience by enhancing current capabilities or through decreased fragmentation.
6. Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighbourhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
7. Increase Customer Engagement
A staggering 83% of all smartphone users begin their day by looking at their smartphones and using different apps. And, according to CNN, the average American accumulates 10 hours of screen time daily. The level of engagement mobile apps receive is several times higher than normal websites. With an intelligently-developed and designed mobile app, you can benefit from this opportunity.
8. Cultivate Customer Loyalty
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. Check out how Mc Do is doing this really good. They created a point system that is based upon your order value. You can easily scan your bill and then it automatically give you points. The more you visit, the more points you collect. By doing this, Mc Do is making a true and sincere connection with their customers and making them a loyal lover of their product. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers and being just a “fingertip” away at all times.